Building a Business for the Life You Want with Jar Goods

Better Food Stories

Melissa Vitelli had a successful career in the New York fashion industry when she found herself looking for a way to decompress from the hustle and bustle of the city.

As she began enjoying more time enjoying nature on the quieter side of New York state, she got into vegetable gardening. And, the closer she got to her food, the more Melissa began thinking about entrepreneurship and self-sufficiency. That’s when she decided she wanted to rewriter her narrative and become a food entrepreneur. And, that’s where her company Jar Goods was born.

Jar Goods creates authentic, clean label tomato sauces made with sweet, vine-ripened tomatoes and NO artificial flavors, colors or artificial preservatives.

In my conversation with Melissa, you’ll learn:

• How she was inspired to create a food product she calls, “joy in a jar”
• How building a passionate tribe is crucial in the food business
• How to create a strong brand story buyers will resonate with
• And, of course, what goes into making a really great tomato sauce

You can also shop this brand on Amazon. Here’s my personal recommendation:

Jar Good Classic Red Sauce - Case of 6

Disclaimer: This post contains affiliate links. If you use these links to buy something, I may earn a small commission. Thank you for support.

Plus, see the stories behind every Better Food Stories podcast guest by visiting adriagreenhauff.com/podcast.

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