Sun Noodle's Secret to Evolving from Category Innovator to Leader: The Power of Customer Collaboration

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Sun Noodle, a global leader in ramen noodles and the preferred choice of ramen shops like Momofuku, has been pivotal in establishing the ramen industry in America. Founded in 1981, Sun Noodle began during a time when ramen in America was, for the most part, microwaveable Cup Noodles. Join Sun Noodle's President, Kenshiro Uki, and his team as they trace their journey from crafting premium ramen noodles to becoming a foremost producer nationwide. Find out their secrets to using customer feedback in both foodservice and retail to create the perfect product for every customer.