013 Becoming a published author, how Kirsten Jackson added a new income stream to her IBS dietitian business

Beyond The Clinic

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If you have ever fancied writing a book, you are going to love this episode! Today, we have a truly special guest who's not only a leader in the world of dietetics but has also built a thriving business that reaches far beyond one-on-one consultations. Kirsten Jackson, also known as the IBS Dietitian, shares her journey as an online entrepreneur with a focus on her new book, "Take Control of Your IBS," published by Bloomsbury Publishing.

Episode Summary

In this episode Kirsten shares her remarkable journey from starting her career to becoming an influential figure in the dietetics world. She provides insights into her alternative income streams, the process of writing and marketing her book, and the day-to-day operations of her successful business.

Key Takeaways

1. Kirsten's Journey: Kirsten's path from a newly qualified dietitian to a renowned expert in IBS, highlighting the importance of niching down and embracing online opportunities, especially during COVID-19.
2. Book Writing Process: An inside look at Kirsten's experience with writing "Take Control of Your IBS," including initial challenges, the support from Bloomsbury Publishing, and the adjustments made to create a comprehensive and engaging book for readers.
3. Business Growth: The evolution of Kirsten's business, from offering one-on-one consultations to developing group programs, eBooks, and online courses, along with SEO-driven advertising income.
4. Marketing Strategies: Effective marketing techniques used for promoting her book and business, including the importance of building relationships with influencers and leveraging social media.
5. Future Plans: Kirsten's vision for the future, which includes expanding her group programs, potentially venturing into the supplement or tech industry, and maintaining a balance between clinical practice and business growth.
6. Practical Advice: Tips for aspiring authors and business owners, such as the value of detailed analytics, the importance of discipline and goal-setting, and the benefits of seeking mentorship or coaching.

Connect with Kirsten Jackson:

• Instagram: The IBS Dietitian
• Website: The Food Treatment Clinic (soon to be rebranded as IBS Dietitian)
• Book: Take Control of Your IBS (Affiliate link: Available on Amazon, Waterstones, and major bookstores

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

פרקים

1. Introduction (00:00:00)

2. Kirsten’s Background and Specialisation (00:03:16)

3. Journey into Online Business (00:04:38)

4. Diverse Income Streams (00:07:38)

5. Writing "Take Control of Your IBS" (00:10:38)

6. Impact of the Book and Clinic Growth (00:14:08)

7. Marketing Strategies for the Book (00:16:08)

8. Future Business PlansFuture Business Plans (00:18:08)

9. Five Quickfire Questions (00:19:04)

10. Closing Remarks and Contact Information (00:21:38)