'In the AI age, everyone assumes the worst' - #Photogate PR lessons, PRWeek podcast

Beyond the Noise - the PRWeek podcast

The royal photo sage, agency acquisitions and 'floating it down the Thames' - these topics are put under the microscope in the latest edition of PRWeek's Noise in Brief podcast.

Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.

Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.

This week’s edition is hosted by PRWeek UK editor John Harrington and features reporters Eliza Wiredu and Evie Barrett.

The saga over the Princess of Wales' doctored Mother's Day photograph, and the subsequent statement from Kate following the backlash, continues to make headlines. As conspiracy theories and the rumour mill go into over-drive, the trio scrutinise how the crisis has been handled from a comms perspective and look at the wider lessons for the PR industry.

With MHP Group's intriguing acquisition of creative agency Studio La Plage last week, PRWeek journalists ask why this kind of investment is proving popular for PR agencies.

They also ask why the often-maligned 'float it down the Thames' PR stunt continues to be a campaign of choice for some brands and agencies, and debate the rights and wrongs of the trope in the AI age.

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