Redefining Access

Beyond The Protocol

What Clinical Teams Miss About Patient Recruitment

Equity in clinical trials isn’t about checking a diversity box, it’s about changing how we think, lead, and communicate.
In this episode featuring Alyssa Beck, Account Management Lead at 1nHealth and former Creative Strategist, we explore what access truly means in 2025 and why patient recruitment must evolve beyond convenience and assumptions.
👉 Why rural and underrepresented communities remain overlooked in clinical trial strategies
👉 How digital-first outreach can drive equity, if it's built with clarity, culture, and care
👉 What most clinical teams get wrong about recruitment messaging and patient trust
👉 How cross-functional alignment (Ops, Comms, Vendors) can close access gaps
👉 What it takes to lead with empathy and make recruitment truly inclusive
This episode challenges traditional mindsets and offers real-world insights for clinical leaders ready to rethink how trials reach and respect patients.

Welcome to Beyond the Protocol—where authentic conversations about clinical research happen.

Hosted by Melody Keel, bringing together diverse professionals from across the industry to share insights and experiences about what it really takes to deliver successful clinical trials.

This isn't about perfect processes—it's about real people sharing real solutions.

Let's go beyond the protocol.

That's all for today's episode of Beyond the Protocol—where we explore what it truly takes to deliver successful clinical trials.

If you found value in today's conversation, please subscribe, share with your network, and leave a review.

Have experiences or insights to share? Reach out and be part of the conversation.

Join us next week as we continue to discover what lies beyond the protocol.

You can catch it on :
📺 LinkedIn Live

📺 YouTube ▶️https://www.youtube.com/@BeyondTheProtocol

🎧 Spotify ▶️https://open.spotify.com/show/5tJlyePbEkmXLEPzSPtBcK?si=d209a257a8224056

🎧 Apple Podcasts ▶️https://podcasts.apple.com/us/podcast/beyond-the-protocol/id1798238612

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🎧 Podcast address ▶️https://beyondtheprotocol.buzzsprout.com/
This Podcast is Sponsored by The Research Associate Group, Inc.

פרקים

1. Introduction (00:00:00)

2. Alyssa’s Journey into Clinical Research (00:02:24)

3. Rural & Underserved Communities (00:03:34)

4. Diversity Beyond Demographics (00:05:56)

5. Digital + Grassroots Recruitment (00:07:32)

6. Why Traditional Recruitment Fails (00:09:35)

7. Site Networks and Trust (00:12:53)

8. Rural Sites as High Performers (00:15:08)

9. Shifting the Messaging Mindset (00:17:38)

10. Rethinking Site Selection (00:19:23)

11. Data-Driven Decisions (00:20:59)

12. Collaboration & Budgeting (00:22:28)

13. Mentorship & Training (00:23:49)

14. The Industry Is Changing (00:25:34)

15. AI & Balance in Clinical Research (00:34:37)

16. Closing Thoughts (00:36:38)