The data behind digital marketing: A conversation with Bluecore’s Software Architect

Big Ideas in App Architecture

Bluecore’s retail marketing platform is trusted by companies including CVS Pharmacy, Neiman Marcus, and more to transform data into effective customer journeys. To learn what it takes to build architecture capable of powering some of the world's biggest marketing campaigns and gathering valuable insights along the way, our host David Joy sat down with Software Architect Mike Hurwitz.
Join as we discuss:

• The technical decisions behind Bluecore’s architecture
• Why Bluecore prioritizes bandwidth over latency
• The most effective ways to work with AI/ML in marketing
• Mike’s perspectives on programming languages including Visual Basic, C#, Scala, and Go