Reinventing Fire | Amory Lovins

Bioneers: Green Economy and Business

One of the world's leading energy experts and visionaries, Amory Lovins makes a winning case for powering our future by "reinventing fire," also the title of his 2012 book. Brimming with scientific data and a pithy and dry wit, he demonstrates the practical path away from our fossil fuel based economy. By integrating transportation, buildings, industry and electricity, and combining these with new business strategies, he believes we can simultaneously make the world safer, healthier and wealthier, for all of society. His remarkable vision for smarter and fairer energy policy has also persuaded top business leaders, the Department of Defense, and decision makers in Washington D.C. This speech was presented at the 2011 Bioneers National Conference and is part of the Ecological Design Collection, Vol. 1. Since 1990, Bioneers has acted as a fertile hub of social and scientific innovators with practical and visionary solutions for the world's most pressing environmental and social challenges. To experience talks like this, please join us at the Bioneers National Conference each October, and regional Bioneers Resilient Community Network gatherings held nationwide throughout the year. For more information on Bioneers, please visit http://www.bioneers.org and stay in touch via Facebook (https://www.facebook.com/Bioneers.org) and Twitter (https://twitter.com/bioneers).