[PODCAST] Kim Currier: Building Community in the Metaverse with Decentraland

Block by Block: A Show on Web3 Growth Marketing

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Summary

In this conversation, Kim Currier, Head of Partnerships and Marketing at Decentraland Foundation, discusses her journey into the crypto space, the unique aspects of Decentraland as a social virtual world, and the various user experiences it offers. She highlights the importance of brand partnerships in creating engaging experiences and shares insights on community growth strategies, including the introduction of marketplace credits to enhance user engagement and digital identity. In this conversation, Kim Currier from Decentraland discusses the innovative ways users can earn credits through engagement, the importance of social interaction, and the emotional stories that emerge from the virtual world. She highlights the community's growth, the welcoming approach for Web2 users, and the various events and opportunities available within Decentraland. The conversation also touches on the relationships formed in the virtual space and the potential for educational experiences.

Takeaways

— Kim Currier transitioned from traditional marketing to the crypto space during the pandemic.

— Decentraland is a social virtual world focused on user-generated content.

— The platform allows users to build and experience a 3D world collaboratively.

— Friendship gatherings and parties are the most popular use cases in Decentraland.

— Brands are encouraged to create engaging experiences rather than just advertisements.

— Partnerships with brands like Doritos and Mountain Dew focus on providing value to users.

— Events play a crucial role in attracting new users to Decentraland.

— Marketplace credits will incentivize users to engage with their digital identity.

— The community in Decentraland is characterized by generosity and gifting.

— Decentraland aims to connect individuals across the globe in a virtual space.

— Users can earn credits by engaging in various activities in Decentraland.

— Social interaction is a key focus, encouraging users to meet and connect.

— Creators receive 97.5% of sales, promoting a creator-first economy.

— Badges and achievements enhance user experience and engagement.

— Emotional stories highlight the impact of Decentraland on users' lives.

— The platform fosters real friendships and connections, even romantic ones.

— Decentraland is making efforts to welcome Web2 users without requiring crypto knowledge.

— Upcoming events aim to enhance community engagement and participation.

— Training and educational opportunities are being explored within the platform.

— The community is active and continuously creating new experiences.
Chapters

— (00:00) Introduction to Decentraland and Kim Currier

— (02:07) Journey into the Crypto Space

— (04:11) Understanding Decentraland: A Virtual World

— (08:18) User Experiences in Decentraland

— (13:54) Brand Partnerships and Engagement Strategies

— (19:32) Growth Strategies and Community Engagement

— (27:04) Earning Credits Through Engagement

— (29:10) Bragging Rights and Social Interaction

— (31:36) Emotional Stories from Decentraland

— (36:17) Building Relationships in the Virtual World

— (39:22) Welcoming Web2 Users to Decentraland

Follow me @shmula on X for upcoming episodes and to get in touch with me.
See other Episodes Here. And thank you to all our crypto and blockchain guests.

פרקים

1. Introduction to Decentraland and Kim Currier (00:00:00)

2. Journey into the Crypto Space (00:02:07)

3. Understanding Decentraland: A Virtual World (00:04:11)

4. User Experiences in Decentraland (00:08:18)

5. Brand Partnerships and Engagement Strategies (00:13:54)

6. Growth Strategies and Community Engagement (00:19:32)

7. Earning Credits Through Engagement (00:27:04)

8. Bragging Rights and Social Interaction (00:29:10)

9. Emotional Stories from Decentraland (00:31:36)

10. Building Relationships in the Virtual World (00:36:17)

11. Welcoming Web2 Users to Decentraland (00:39:22)

12. Exploring Training and Educational Opportunities (00:43:14)

13. Upcoming Events and Community Engagement (00:45:12)