Haldiram's: Keeping It In The Family | 2

Brand Excavations

It’s early 1940 and Haldiram is successfully running his bhujia business in Bikaner. But the personal ambitions and interests of his 3 sons and only daughter start to shape the family business’ future. As they separately expand to different states, Haldiram starts becoming a household name. But they’re about to find that this will come at a price.

Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Because, behind every great brand is an even greater brand story!

Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts.

In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn.
If you have any feedback or suggestions on what brands we should cover, reach out to us at: [e-mail]

Produced by Aishwarya Javalgekar

Editing and soundtrack by Aditya Arya

Narration by Tavish Bhattacharya

Artwork by Artisto Designz

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