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Two Women and a Cannabis Story
Manage episode 320120293 series 3270046
תוכן מסופק על ידי Shannon Peel. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Shannon Peel או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
When Corrine Swenson and Kim Sam decided to open a retail store, their family and friends were shocked the product was cannabis, mostly because they were not viewed as the type of people who would be associated with that industry. I talked to these best friends who found the courage to leave their secure public sector jobs to open a cannabis retail store in Burns Lake, BC, Canada,. I wanted to know if attitudes changed since cannabis has become legal and how did these two middle class mothers shift their mindsets about a taboo product. Join me, as I journey into the brand story of Crossroads Cannabis and the two women at the helm.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message135 פרקים
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