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Mauro Porcini | The Design Pope | E39
Manage episode 346953151 series 2791175
תוכן מסופק על ידי Hernán Braberman. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Hernán Braberman או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Mauro Porcini is PepsiCo's first-ever Chief Design Officer. He joined the food & beverage corporation in 2012 where he is infusing design thinking into PepsiCo’s culture.
Mauro is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, Bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, amongst many others.
His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture, and digital media.
In this episode, we talk about his book, The Human Side of Innovation. The Power of People in Love with People. Mauro shares lessons on innovation, design and leadership. He also charts the path that individuals and businesses will have to follow to thrive in the future, unleash creative energies, and create a better world.
Mauro is the host of his own successful video podcast “In your shoes - with Mauro Porcini” where he interviews inspiring personalities from the creative community worldwide.
Resources:
The Human Side of Innovation. The Power of People in Love with People
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My packaging design agency TRIDIMAGE
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