Be the Leader, Start with WHY
Manage episode 312764324 series 3245444
People don't buy what you do, they buy why you do it.
Practice the Golden Circle by Simon Sinek
1. WHY - The Purpose, what is your cause? what do you believe?
2. HOW - The Process, specific actions taken to realise the 'why'
3. WHAT - The Result, what do you do, the result of why. PROOF.
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