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The Agile Brand with Greg Kihlström®


1 #657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42
22:42
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אהבתי22:42
We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Future of Endpoint Security: AI, EDR, and SOC Evolution
Manage episode 445440853 series 2609238
תוכן מסופק על ידי Breaking Badness. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Breaking Badness או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of Breaking Badness, we dive deep into the evolving world of Endpoint Detection and Response (EDR) and its critical role in modern cybersecurity. With threats advancing and the sheer volume of endpoint data skyrocketing, AI and deep learning are becoming game changers in threat detection and prevention. Join us as Carl Froggett, CIO at Deep Instinct, and Melissa Bischoping, Senior Director of Security at Tanium, discuss the past, present, and future of EDR, the impact of AI on cybersecurity, and how SOC teams are evolving to stay ahead of bad actors. Learn about how generative AI is influencing attacks, the challenge of SOC burnout, and the innovations shaping the future of endpoint security.
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285 פרקים
Manage episode 445440853 series 2609238
תוכן מסופק על ידי Breaking Badness. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Breaking Badness או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of Breaking Badness, we dive deep into the evolving world of Endpoint Detection and Response (EDR) and its critical role in modern cybersecurity. With threats advancing and the sheer volume of endpoint data skyrocketing, AI and deep learning are becoming game changers in threat detection and prevention. Join us as Carl Froggett, CIO at Deep Instinct, and Melissa Bischoping, Senior Director of Security at Tanium, discuss the past, present, and future of EDR, the impact of AI on cybersecurity, and how SOC teams are evolving to stay ahead of bad actors. Learn about how generative AI is influencing attacks, the challenge of SOC burnout, and the innovations shaping the future of endpoint security.
…
continue reading
285 פרקים
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Breaking Badness

1 DNS Masterclass: Attacks, Defenses, and the Day the Internet Was Saved 41:17
41:17
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אהבתי41:17
In this special DNS Masterclass episode of Breaking Badness, hosts Kali Fencl, Tim Helming, and Taylor Wilkes-Pierce take a deep dive into the Domain Name System often dubbed the backbone and battleground of the internet. From its humble beginnings with host files to its critical role in modern security, the episode unpacks DNS’s evolution, vulnerabilities, and impact on InfoSec.…
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Breaking Badness

1 From ValleyRAT to Silver Fox: How Graph-Based Threat Intel is Changing the Game 57:53
57:53
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אהבתי57:53
In this episode of Breaking Badness, host Kali Fencl welcomes Wes Young of CSIRT Gadgets and Daniel Schwalbe, CISO and head of investigations at DomainTools, dive into a recent DomainTools Investigations (DTI) analysis involving ValleyRAT and Silver Fox, and how new tools are enabling faster, more accessible analysis for junior and seasoned analysts alike. Whether you're a threat intel veteran or an aspiring analyst, this episode is packed with hard-earned lessons, technical insights, and future-forward thinking. They also unpack the evolution of threat intelligence from early higher-ed days of wiki-scraped snort rules to today’s graph-powered AI analysis. Wes shares the origin story behind his platform AlphaHunt, how it's being used to automate and enhance threat detection, and why community sharing remains essential even in an era of advanced tooling.…
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Breaking Badness

1 APT 41’s VPN Exploits & The Great Firewall’s Leaky Secrets 31:17
31:17
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אהבתי31:17
In this episode of Breaking Badness, we dive into two major cybersecurity stories: the exploitation of a VPN vulnerability by Chinese APT 41 and the newly discovered “Wall Bleed” flaw in the Great Firewall of China. APT 41 has been using a critical VPN vulnerability to infiltrate operational technology (OT) organizations, targeting industries like aerospace and defense. Meanwhile, researchers have uncovered a flaw in China's DNS injection system, which inadvertently leaks internal data—an ironic twist for a government known for its strict internet censorship. Join us as we break down these exploits, their impact on cybersecurity, and what they reveal about modern cyber espionage. We also discuss best practices for securing VPNs, firewall vulnerabilities, and the ethical implications of studying censorship technologies.…
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Breaking Badness

1 Hacked Chats & Telecom Takedowns: Black Basta & Salt Typhoon 43:23
43:23
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אהבתי43:23
Episode 202 of Breaking Badness takes a deep dive into two of the biggest cybersecurity stories of the year (so far): ● Black Basta’s Leaked Chats – A major data leak has exposed internal conversations from this notorious ransomware gang, revealing their internal struggles, ransom negotiations, and even workplace drama. ● Salt Typhoon’s Cyber Espionage – A sophisticated Chinese threat group has been caught infiltrating major U.S. telecommunications providers, raising serious concerns about national security.…
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Breaking Badness

1 Building a Hacker Conference from Scratch: The Wild Origins of ShmooCon 44:32
44:32
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אהבתי44:32
In this episode of Breaking Badness, we sit down with Bruce and Heidi Potter, two of the masterminds behind ShmooCon, the legendary cybersecurity conference that ran for 20 years. They take us behind the scenes, from its hilarious bar-napkin origins to how they built a tight-knit hacker community that thrived for two decades.…
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Breaking Badness

1 Takeovers, DeepSeek Deceptions & the Cloud’s Dirty Laundry 40:14
40:14
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אהבתי40:14
In this episode of Breaking Badness, we dive into two major cybersecurity concerns: the risks of abandoned S3 buckets and a wave of phishing attacks impersonating DeepSeek. Watchtowr Labs uncovers how forgotten AWS storage can be hijacked for malicious purposes, potentially compromising military, government, and enterprise systems. Meanwhile, attackers exploit DeepSeek’s rising popularity to create lookalike sites, tricking unsuspecting users into downloading malware or exposing credentials. Join hosts Kali Fencl, Tim Helming, and Taylor Wilkes-Pierce as they break down these findings with humor, deep insights, and even a few pop culture references. Plus, we rate the severity of these threats on our infamous Hoodie Scale and wrap up with Gold, Guidance & Grievances.…
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Breaking Badness

1 Cybersecurity’s Evolution, 200 Puns Later! 44:36
44:36
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אהבתי44:36
Welcome to the 200th episode of Breaking Badness! 🎉 In this special milestone edition, we take a nostalgic stroll down memory lane, discuss the evolution of cybersecurity, and explore how the podcast—and the security landscape—has changed since 2019. In this special milestone episode, hosts Kali Fencl, Tim Helming, and Taylor Wilkes-Pierce are joined by longtime friend of the show, Allan Liska, to reflect on how both the podcast and cybersecurity world have evolved over the past six years. Let’s take a stroll down memory lane and explore how Breaking Badness went from an experimental idea to a trusted, pun-filled source of cybersecurity insights.…
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Breaking Badness

1 Zero Trust, Secure Coding & Developer Incentives: Tanya Janca on AppSec’s Biggest Challenges 36:49
36:49
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אהבתי36:49
In this episode of Breaking Badness, we welcome back Tanya Janca, aka SheHacksPurple, to discuss her latest book, Alice and Bob Learn Secure Coding. Tanya dives deep into the fundamental principles of secure software development, the psychology behind developer incentives, and the often-overlooked importance of zero trust security.…
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Breaking Badness

1 DNS Errors and Malware Builders Turning on Attackers 35:10
35:10
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אהבתי35:10
In this episode of Breaking Badness, we analyze two fascinating cybersecurity incidents that expose both corporate misconfigurations and hacker missteps. Security researcher Philippe Caturegli discovered a typo in MasterCard’s DNS records, which left the company open to traffic hijacking and data exposure. This long-overlooked flaw, dating back years, could have been exploited by attackers to redirect users, intercept data, and manipulate services. The Script Kiddie Trap: In a turn of events that underscores the “no honor among thieves” trope, a threat actor baited low-skilled hackers (script kiddies) with a fake malware builder. Instead of gaining hacking capabilities, they unwittingly installed a backdoor on their own machines, allowing the original attacker to steal their data and take control of their systems.…
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Breaking Badness

1 Leveling Up Mental Health: Tackling Gaming Toxicity and Cybersecurity Burnout 35:46
35:46
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אהבתי35:46
In this episode of Breaking Badness, Tricia Howard of Akamai joins Kali Fencl and Ian Campbell to dive deep into the intersection of gaming culture, mental health, and cybersecurity. Tricia shares her journey from theater arts to cybersecurity research, her love for gaming, and her experiences tackling emotional toxicity in digital spaces. The episode covers the concept of "mind patches," the role of community in digital wellness, and how gaming and workspaces mirror each other in their challenges with mental health and collaboration. Tune in to hear her thoughts on reducing stigma, creating safe digital spaces, and embracing vulnerability for a healthier cybersecurity community.…
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Breaking Badness

1 Spring Cleaning Your Digital Life: APT Threats, Third-Party Breaches, and Chat Risks 31:06
31:06
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אהבתי31:06
In this episode of Breaking Badness, we dive into the cybersecurity headlines making waves in 2025. We discuss the U.S. Treasury breach, allegedly orchestrated by Chinese hackers using third-party access. Learn about how lingering chat histories can expose sensitive data and the importance of digital spring cleaning.…
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Breaking Badness

1 Tanya Janca on Secure Coding, AppSec, and Breaking Barriers in Cybersecurity 47:28
47:28
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אהבתי47:28
In this episode of Breaking Badness, we sit down with Tanya Janca, aka SheHacksPurple, a cybersecurity educator, and author of the best-selling book Alice and Bob Learn Application Security. Tanya shares her journey from software developer to AppSec expert, dives into the unique challenges of teaching secure coding, and discusses the impact of cybersecurity breaches on industries and individuals. From her creative teaching methods to her advocacy for change in university curriculums, Tanya offers insights that resonate with developers, educators, and security professionals alike. Discover how Tanya is paving the way for accessible AppSec education, the role of AI in secure coding, and her mission to teach security as a fundamental skill for every developer.…
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Breaking Badness

1 Cybersecurity Tales: Espionage, Ransomware, and the Stories Behind the Threats 34:03
34:03
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אהבתי34:03
Welcome to this special episode of the Breaking Badness Cybersecurity Podcast! We’re turning the spotlight on the books that have shaped the world of cybersecurity and inspired professionals in the field. As part of our ongoing book club series, this episode is a journey into storytelling, research, and the unique perspectives that make cybersecurity literature so compelling. From Ransomware Diaries to the geopolitics of cyber warfare, this discussion is packed with insights and actionable takeaways for anyone working in Infosec.…
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Breaking Badness

1 Top Cyber Moments of 2024: Hoodies, Goodies, and Hilarious Puns 39:13
39:13
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אהבתי39:13
In this special episode of Breaking Badness, we wrap up 2024 with a countdown of the top episodes, puns, and cybersecurity moments that defined the year. From the hoodiest hacks to the goodiest wins, Kali, Tim, and Taylor reflect on critical insights, industry-changing events, and listener favorites. Tune in for discussions about evolving OT security, DNS mishaps, ransomware trends, and expert predictions for 2025. Featuring special moments like our Hacker Summer Camp interviews and top cybersecurity guests, this episode is both insightful and entertaining.…
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Breaking Badness

1 2025 Cybersecurity Predictions: AI, Ransomware, and Quantum Threats 59:41
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אהבתי59:41
In this special 2025 Predictions episode of Breaking Badness, host Kali Fencl joins cybersecurity experts Sean McNee, Tim Helming, and Daniel Schwalbe to discuss the future of cyber threats and defense. From ransomware evolution and AI-powered attacks to quantum computing and “synthetic identity fraud,” the group compares their insights with predictions generated by leading AI platforms like ChatGPT, Claude, Copilot, and Meta AI. Will 2025 be the year of AI-compromised models or industrial control system hacks? Are biometric security risks on the rise, and what’s next for ransomware gangs? Tune in for insights, banter, and some predictions you’ll want to track!…
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