BW - EP138—011: Baseball Memories From Radio History—The TV Era And The Death Of Jackie Robinson

Breaking Walls: The Podcast on the History of American Network Radio Broadcasting

Radio ratings peaked in 1948 and the networks used excess profits to help launch TV. By 1950 NBC, CBS, and ABC were filling their entire primetime TV schedule. After eighteen years as one of radio’s highest-rated weekly shows, the just-heard Fibber McGee and Molly began airing five nights per week for fifteen minutes on October 5th, 1953. As America moved west after World War II, turning farms into suburbs and western towns into cities, the pattern of radio listening was changing. The desire to expand the Major Leagues into new cities gained traction thanks to an upstart league known as The Continental League. In order to block its entry into the marketplace, Major League Baseball finally expanded in 1961. When the Washington Senators moved to Minnesota before the ‘61 season to become the Twins, Washington received a new Senators franchise. Thanks to the success of the Dodgers, The American League added the Los Angeles Angels, upping the junior circuit to ten teams. The following year, the National League added two new teams: The Colt 45s, who, in 1964 changed their name to the Astros, and the New York Metropolitans, colloquially known as the Mets. One by one, old ballparks were being torn down—Ebbets field in 1960, The Polo Grounds in 1964. Both sites are now occupied by housing projects. New stadiums were often multipurpose —able to accommodate both football and baseball. Like with baseball, how America got its entertainment was also changing. By 1960, scripted radio drama was dying out as shows either moved to TV or were canceled. Although baseball would still be broadcast on the radio, fans now tuned into TV for their favorite games. A new generation of sportscasters emerged, like former Yankees shortstop Phil Rizzuto. He called Roger Maris’ record-breaking sixty-first home run at Yankee Stadium on October 1st, 1961. Rizzuto had a respectable playing career—winning the 1950 AL MVP award, but it was his work as a Yankees announcer that got him voted into the MLB Hall Of Fame in 1994. In 1956, while the Dodgers were still in Brooklyn, Jackie Robinson was putting the finishing touches on his remarkable career. That December 13th, the Dodgers traded Robinson to the Giants for Dick Littlefield and thirty-thousand dollars. Jackie Robinson opted to retire. Within a few years he was hosting his own syndicated radio show, Jackie Robinson’s Radio Shots. In 1960, he interviewed perhaps the most famous African-American pitcher in history, Satchel Paige. Jackie Robinson was elected to the Baseball Hall of Fame in 1962. Robinson was also the first African-American television analyst in MLB history, and the first African-American vice president of a major corporation, Chock full o'Nuts. On October 15th, 1972, at the second game of the World Series between the Oakland Athletics and the Cincinnati Reds, at Cincinnati’s Riverfront Stadium, Jackie Robinson was invited to throw out a ceremonial first pitch in honor of his twenty-five years of service to Major League Baseball. Complications from heart disease and diabetes made him almost blind by middle age. He used the opportunity to make one last statement to the baseball establishment. It would be Jackie Robinson’s last public appearance. Jackie Robinson died nine days later at his home. He was fifty-three. His Manhattan funeral service attracted twenty-five hundred mourners. Many of his former teammates were pallbearers. Reverend Jesse Jackson delivered the eulogy. On April 15th, 1997, the fiftieth anniversary of Jackie Robinson’s first game at Ebbets Field in Brooklyn, Major League Baseball unanimously retired Robinson's number forty-two across the league. He is the only man to receive such an honor.