BW - EP150—005: Easter Sunday 1944—The Shadow

Breaking Walls: The Podcast on the History of American Network Radio Broadcasting

Between 4PM and 5:30 eastern war time, NBC broadcast Easter services from the Cathedral of St. John the Divine, as well as the NBC symphony with Arturo Toscanini. CBS broadcast Orchestra music and The Family Hour. The Blue Network aired Music and the Mary Small Revue. Mutual Broadcasting’s flagship WOR aired Abe Lincoln’s Story and Green Valley, U.S.A.. At 5:30, Mutual’s most popular program took to the air. It was their only show in the top-50 and the highest-rated weekend daytime program on the air. Pulling a rating that month of 14.1, roughly eleven million people tuned it. Sponsored by Blue Coal, It starred the just-heard Brett Morrison. The show? None other than The Shadow. In this particular episode, an evil fiend uses an experimental Television device to see anything he wishes remotely. The Shadow’s powers of mesmer don’t affect a TV screen. This fiend therefore finds out the true identity of the Shadow.