19: Creating Purpose-Driven Content, with Melanie Fawcett

Brilliance: Leadership Learning

Anyone can produce content, but how do we produce content that matters? Focus on purpose! Melanie Fawcett, a creative director and storyteller, spent some time with us to discuss the era of "mobile thought leadership", how to connect with users who are at the point of choice, and shifting our perspective from "creating" per se to "documenting". One major takeaway we had: Vanity stats = numbers while engagement = people. Preach! You can connect with Melanie on Facebook under her name, Melanie Fawcett.