Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Brooklyn Sports & Entertainment Law Blog team interviews sports and entertainment attorneys and offers legal analysis of and commentary on industry developments and trends, key lawsuits and transactions, and legislative and regulatory initiatives. Additionally, the attorneys will give advice on their respective industries and how law students can enter the field.
The Brooklyn Sports & Entertainment Law Blog team interviews sports and entertainment attorneys and offers legal analysis of and commentary on industry developments and trends, key lawsuits and transactions, and legislative and regulatory initiatives. Additionally, the attorneys will give advice on their respective industries and how law students can enter the field.
BSEL Podcast co-host and Brooklyn Law School student, Aliyaa Reeves, sits down with Marshall Silverman '77, current Cochairman of Worldwide Entertainment Studios Inc. and Adjunct Professor of Law at BLS. They discuss drafting a Montana statute to increase state film production, career paths for law students gravitating to film and television, and the roles of in-house lawyers at independent motion picture studios and major motion picture studios, like Warner Bros. Pictures and 20th Century Studios.…
BSEL Podcast co-host and Brooklyn Law School student Daniel Cruz Hernandez has a discussion with Jared M. Shababb, Principal of The Shababb Firm, about how Jared launched a career in entertainment law and his own entertainment practice. They discuss strategies to maximize internships and opportunities, the keys to generating clients, and the benefits of forming genuine relationships with other lawyers and creatives.…
BSEL Podcast co-host and Editor, Leonardo Viola, sits down with Brian Hewitt '14 and currently the Vice President of Business and Legal Affairs for Unscripted Television at MGM/Amazon. They discuss the attorney’s path from Brooklyn Law to practicing in Beverly Hills and the expansive grounds of legal issues faced by Entertainment lawyers, along with some fun perks of the job.…
BSEL Podcast co-host and Brooklyn Law School student Jared Weiner sits down with Peter Scoolidge ’08, Partner at SPRF LLP to discuss block chain technology’s transformative potential for the entertainment industry, practical difference between transactional and litigation work and advice for law students and legal professionals alike.…
BSEL Podcast co-host and Brooklyn Law School student, Jared Weiner sits down with Jackie Sakow ’11, Director of Business Affairs at Vevo to discuss her career in entertainment law, breaking into the field, the intricacies of working in-house at music entertainment companies, and the importance of internship experiences.…
BSEL Podcast co-host and Brooklyn Law School student, Leonardo Viola, sits down with Michael Arcieri ’04 who walks through his career journey from one NBA team to another, to international team consulting as a successful professional in the sports law world.
BSEL Podcast co-host and Brooklyn Law School student, John Benitez, sits down with Dan Goldberg ’08, SVP of Warner Music Artist Services at Warner Music Group to discuss his career at Warner Music Group. They discuss the intricacies in artist services, changes in the music field, where the industry is potentially headed, and advice for law students.…
BSEL Podcast co-host and Brooklyn Law School student, Leonardo Viola, sits down with Brittany Rubino ’17, Associate Principal Counsel at Walt Disney Company, to discuss her career. They discuss the law student's path into the professional world, the recent changes in the industry due to COVID-19, and Rubino's advice for law students moving forward.…
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