#13: You are not Taylor Swift. (How to connect over the chasm.)

Build a Badass Business with Diane Sanfilippo

When your following on social media isn't in the millions, like Taylor's or Kim Kardashian's is, how do you make sure you are *connecting* with meaning? You can't simply drop a photo to Instagram, a FB post, or a Tweet and "walk away." It's not the job of the community to simply rally around your content and share it for you to build your tribe. It's *your* job to connect in a meaningful way to help those who choose to invest their time in following what you have to say.