Audience Growth Lessons (Big Podcast Insider Issue 168)

Build A Big Podcast - The Marketing Podcast For Podcasters

In this episode of Build A Big Podcast, David Hooper shares insights on effective podcast guest management, co-hosting agreements, and strategies to grow your podcast audience and make more money.

Topics covered in this episode:​

• The importance of creating a message that people care about
• Attracting an audience through podcasting
• Sending questions to guests before interviews and the pros and cons of doing so
• Tips for conducting successful interviews with guests, including the benefits of pre-interviews and providing a list of topics to cover
• Key strategies for growing and promoting a podcast, including utilizing the network effect, promoting to existing groups, and cross-promotion with other podcasters
• Advice on managing co-host relationships and partnership agreements to ensure a smooth and successful podcasting experience.
• Tips for maintaining control of your podcast and making key decisions as a podcaster, including setting expectations for guests and technical requirements for remote sessions
• Insights on the value of publishing content frequently and the benefits of building a strong podcast audience

Episode Timestamps:​

• 00:00 Audience attraction and engagement through podcasting
• 03:47 Interviewing challenges: staying present, scripted interaction struggles
• 08:32 Michael Jackson and stories
• 11:56 Fame helps, but there are other options for podcasting success
• 15:17 Find influential people to share your content
• 16:36 Cross promotion, network effect, frequency of publishing
• 22:22 Unforeseen co-host issues, co-hosting agreements
• 25:50 Podcast growth toolkit - The Swiss Army Knife for podcasting
• 26:45 Scan QR code for instant podcast access

The Newsletter for Podcasters

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This episode of Build a Big Podcast is brought to you by Riverside ...​

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About this episode of Build a Big Podcast:​

This is the audio companion to Issue 168 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Daily - Daily Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)