))
Value Pricing & Offering Guarantees
Manage episode 358256300 series 3409679
תוכן מסופק על ידי Earmark LLC, Hector Garcia, and CPA. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Earmark LLC, Hector Garcia, and CPA או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Align the customer’s desired results with the firm’s interest to maximize profits.
-----------------
Thank you to our sponsor, Avalara! Avalara’s award-winning tax automation solutions help accounting practitioners of all sizes, from sole proprietors to Top 100 firms. Avalara simplifies sales tax compliance with real-time rates, automated returns filing, registrations, tax research and automated tax solutions for specialized tax areas. We live and breathe tax so you don’t have to. Learn more at Avalara.com/Accountants.
-----------------
- (00:00) - Building a Focused Firm Ep 05
- (00:35) - Welcome to Part 05: Value Pricing & Offering Guarantees
- (06:40) - Where is the value?
- (08:14) - Compliance Value
- (08:47) - Economic Value
- (11:00) - Accounting Professionals vs. Number of Potential Clients
- (15:17) - What does price and value mean to an accounting firm?
- (15:59) - The rule of 3
- (21:25) - Does any of this matter to your customers?
- (25:27) - How does Spiritual Value translate to your clients?
- (27:21) - What does this concept of spirtual value mean in context of pricing our services?
- (30:43) - Types of Value Pricing
- (34:38) - The problem with hourly rates?
- (38:13) - Answering the time/rate questions
- (51:28) - Types of Pricing Models (not based on time)
- (57:24) - Task-based and Output-based pricing
- (59:14) - Productized Service
- (01:00:52) - Access-based or Subscription Model
- (01:01:26) - Value-based Pricing
- (01:04:36) - Value Conversation Tips
- (01:07:28) - Mahan Khalsa 5 Golden Questions
- (01:10:55) - The 12 Ts for Option Building
- (01:14:18) - Service Delivery Options
- (01:16:48) - Option Building Results Options
- (01:18:14) - How to present your value options?
- (01:26:59) - Presenting your best option first
- (01:27:47) - Golden Rules for options
- (01:29:12) - Big guarantees, should set apart the top option
- (01:32:03) - Creative Guarantees
Join the Focused Firm email list to get notified of future streams and CPE courses:
https://go.earmarkcpe.com/the-focused-firm
-----------------
Get free CPE for listening to this podcast:
https://app.earmarkcpe.com/?course_id=11d08a91-988a-4465-8e0c-e974240b637d
-----------------
Connect with Hector Garcia, CPA:
Website: http://hectorgarcia.com
LinkedIn: https://www.linkedin.com/in/hectormgarciacpa/
Connect with Blake Oliver, CPA:
LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/
-----------------
Download the Earmark CPE App:
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728
Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app
8 פרקים
שתפו
