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Matthew Cusack - Brand risk causing £7m of investment to be withheld
Manage episode 387458140 series 3453768
תוכן מסופק על ידי Julie Wilkinson. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Julie Wilkinson או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Have you checked your brand’s intellectual property?
Imagine having £7million of investment held because you found another business already had your name. This is exactly what happened to a company my guest in this episode, Matthew Cusack, is working with.
Matt is Managing Director of National Business Register Group Limited (NBR), an Intellectual Property business, and is responsible for driving the business’ strategy and growth plans. He firmly believes that “people buy people” and relationships are key to the growth of any successful business.
In this episode he discusses the importance of IP (Intellectual Property) to businesses and the risks of not protecting your brand. He also shares what to have in your shareholder agreements and what to do if you are concerned about your IP.
“Every transaction is unique, and every transaction throws up its challenges” – Matthew Cusak
Timestamps
01:35 – An introduction to Matthew
03:10 – What IP is and why it’s important
05:40 – The risks of not protecting your brand
10:28 – What to have in a shareholder agreement
15:10 – Why you need to understand accounting principles
21:27 – The unique challenges of every transaction
23:49 – What to do if you are concerned about IP
Connect with Matthew Cusak
LinkedIn - https://www.linkedin.com/in/matthew-cusack-8a209534/
National Business Register LinkedIn - https://www.linkedin.com/company/start-biz-nbr/
National Business Register Linktree - https://linktr.ee/corinelliott
Connect With Julie Wilkinson
LinkedIn - https://www.linkedin.com/in/juliewilkinson-accounting/
Tik Tok – https://www.tiktok.com/@wasolutions
YouTube - https://www.youtube.com/@wilkinsonaccountingsolutio4018
Facebook - https://www.facebook.com/wilkinsonaccountingsolutions
Website - https://wilkinsonaccountingsolutions.co.uk/
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