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10 VM Mistakes you should avoid in your Retail store or Market stand.
Manage episode 405294768 series 3482730
תוכן מסופק על ידי Melissa Robbins. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Melissa Robbins או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
VM (visual merchandising) is a real combination of art and science.
It can't just be beautiful. It has to work to sell your products also!
I spend a lot of time in Retail stores and after nearly 40 years working in it (yes i started dery early!). I have picked up a thing or two!
In this episode I dive into 10 common mistakes Retailers (bricks and mortar physical stores and at markets and pop ups too) make that can be tweaked and changed to help you boost sales and provide alternative strategies.
Some of the mistakes include positioning items too low, not pricing all products, not allowing movement through the store, not having enough stock, lack of visuals, ineffective signage, neglecting store cleanliness, staff not understanding customers, underutilizing the checkout counter and change rooms, and underutilizing the window. By addressing these mistakes, retailers can improve their VM and increase sales.
Want more? Check out thelotco.com.au blog for more stories and imagery to go hand in hand with this content.
Time stamp.
00:00
Introduction
00:57
Mistake 1: Positioning things too low
03.23
Mistake 2: Not pricing your products
07:32
Mistake 3: Not allowing movement through the store
09:26
Mistake 4: Not having enough stock
11:54
Mistake 5: Lack of visuals
14:39
Mistake 6: Ineffective signage
16:34
Mistake 7: Neglecting store cleanliness
20:35
Mistake 9: Underutilizing checkout counter and change rooms
23:43
Mistake 10: Underutilizing the window
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here https://www.thelotco.com/training
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business.
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