Focus on Your Niche | Jayme Carlson with Hard Decks

Builder Stories

Meet Jayme Carlson, owner of Hard Decks, located in Belvidere, Illinois. Jayme shares his inspiring journey from jumping straight into construction out of high school to founding a successful deck-building business with his now business partner and father-in-law, Andy. Hear how he navigated the challenges of the 2008 economic downturn, honed his skills in roofing sales, and eventually found his niche in deck building during the COVID-19 pandemic. Jayme talks about the importance of specialization, the pivotal role of family in his business, and his commitment to delivering top-quality outdoor living spaces. Tune in for valuable lessons on entrepreneurship, building a dedicated team, and the relentless pursuit of growth and excellence in the construction industry.

Here are some key takeaways from our discussion with Jayme:

• Adapting during economic challenges
• Investing in and delegating to your team
• Staying on top of industry trends

Learn more about Hard Decks here: https://harddecks.com/

Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com