Episode 1 - Jonathan Liddle's SoftWash Systems Journey

Building A Lifestyle Business Podcast

In this episode of "Building a Lifestyle Business", join AC Lockyer as he goes in-depth with Jonathan Liddle from Premier Exterior Cleaning. Drawing on a rich family tradition in the cleaning industry, Jonathan has built an impressive business in York, England. Listen in as Jonathan shares his enriching journey, starting from his early days helping his father, to leading a successful team that includes seven of his family members.

This episode focuses on the concept of a lifestyle business one where the owner isn't the most critical component and can switch roles or take breaks while the business thrives. As Jonathan talks about his beginnings and gradual growth, he provides a comprehensive view of business, emphasizing the importance of adaptability and the integration of new technologies.

We notice a fascinating change as Premier branches out into soft washing, under the influence of SoftWash Systems. This strategic move was part of their commitment to delivering top-notch services. As the conversation comes to an end, Jonathan reveals some of his future plans for his business. Don't miss this insightful conversation, filled with his unique experiences, dreams, and his critical viewpoint on lifestyle and business.

Starting as a window-cleaning business, Premier has now expanded to include wide-ranging outdoor cleaning services. With a deep dive into the benefits of SoftWash, Jonathan talks about how this integration has not just elevated the level of customer satisfaction but also significantly increased revenues.

As we sneak a peek into his future plans, retiring early while his business supports his travels, Jonathan also shares a bit about his personal life, including his passions for rock music and playing the guitar. This episode offers valuable insights and inspiration for those considering expanding their cleaning business with SoftWash systems. Tune in and learn how to adapt, expand, and aim high from Jonathan's inspiring story with SoftWash Systems.