Reverse ETL with Hightouch

Building the Backend: Data Solutions that Power Leading Organizations

In this episode, we speak with Tejas Manohar, Co-Founder of Hightouch, a leading Reverse ETL platform. That syncs data from your warehouse or lake back into tools your business teams rely on.
Top 3 Value Bombs:

1. Organizations should be sending more holistic customer data back into their marketing solutions.
2. Reverse ETL is the process of creating pipelines to extract data from the warehouse/lake and move back into operational components.
3. Utilize CDC when extracting data to minimize the impact to your source system.