Beyond the 12-4-2

Building The Billion Dollar Business

In this episode, Ray Sclafani discusses the evolution of client engagement strategies for financial advisors, moving beyond the traditional 12-4-2 model to a more dynamic and episodic approach. He emphasizes the importance of understanding client preferences, leveraging AI and predictive analytics, and fostering deeper relationships through personalized communication. This episode includes practical steps for advisors to enhance their engagement strategies and improve client satisfaction.

Key Takeaways

1. The traditional 12-4-2 model is outdated and ineffective.
2. A dynamic and episodic approach is more effective for client engagement.
3. Understanding client preferences is crucial for personalized communication.
4. AI and predictive analytics can enhance client interactions.
5. Advisors should ask clients about their communication preferences.
6. Client education plays a vital role in engagement strategies.
7. Building deeper relationships leads to higher client retention.

References from this episode
The Three Domains of Freedom: Each Moment Is Yours, Your Life Is Yours, Civilization Is Yours By George Kinder

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