תוכן מסופק על ידי Mayvrix Media. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mayvrix Media או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Which companies are on the cutting edge of artificial intelligence? What’s the next major breakthrough in healthcare? How do iconic brands reinvent themselves to appeal to the next generation? Most Innovative Companies is where tech, business, and innovation convene. Join hosts Yasmin Gagne and Josh Christensen as they bring you the latest innovations transforming business and society—and highlights the companies that are reshaping industries and culture.
תוכן מסופק על ידי Mayvrix Media. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mayvrix Media או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
We help founders, creators, and brands scale through results-driven marketing, compelling content, and storytelling that sells. Whether you’re launching your first campaign or looking to level up your brand presence, we give you the tools, systems, and insights to make your message move.
תוכן מסופק על ידי Mayvrix Media. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mayvrix Media או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
We help founders, creators, and brands scale through results-driven marketing, compelling content, and storytelling that sells. Whether you’re launching your first campaign or looking to level up your brand presence, we give you the tools, systems, and insights to make your message move.
📬 Get the DISRUPT Framework + Weekly Business Strategy 👉 https://mailchi.mp/mayvrix/disrupt 📈 Want to work with the Mayvrix team? 👉 https://www.mayvrix.com/contact 🎧 Listen on Apple Podcasts https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464 📲 Follow Sara & Tilmon https://instagram.com/saralovestyle https://instagram.com/tilmonkeaton https://instagram.com/byobdifferent 👇🏾 Comment “SELL” to get our free sales playbook 👇🏾 Comment “BYOB” to join the Built Different newsletter What you’ll learn in this episode Your smartphone just out-muscled Madison Avenue. Creator-generated content is set to capture $185 B in ad dollars this year—and more than $1 T by 2030. In this deep-dive, Sara Lovestyle and Tilmon Keaton break down: Why brands like Unilever are hiring 20× more creators The hidden cost gap that’s killing traditional agencies Three ways founders can win right now: be the creator, partner with creators, or build a creator network How LinkedIn video is the ultimate cheat code for B2B growth Our $76 K rebound deal (after losing three six-figure jobs) and the mindset that made it happen If you’re still pouring budget into old-school ads, this conversation is your wake-up call—and your playbook. ⏱️ Timestamps 00:00 – Your phone vs. Madison Ave: $185 B shift 01:07 – The numbers behind creator domination 02:50 – WPP report & the $1 T ad forecast 04:30 – Traditional media’s cost problem 06:15 – Social is marketing , not the thing 08:05 – Community > followers: trust that converts 10:20 – Oversaturation myth & Jackie Aina’s edge 13:00 – Brand–creator alignment that actually sells 16:40 – Unilever’s 20× influencer plan & Cannes Lions scoop 19:20 – 3 roads for founders: be, partner, or network 22:00 – LinkedIn = cheat code for decision-maker reach 25:00 – Sara’s red-carpet growth hack (from takeover to paid host) 28:30 – Athletes, Walmart & the rise of retail studios 31:20 – YouTube eats TV: 200 B Shorts views per day 34:45 – Platform stack: IG, YT, TikTok—where to start 37:30 – Building a personal brand from zero: step-by-step 41:15 – Content pillars that sell while you sleep 44:00 – Founder storytelling that moves product 47:00 – The $76K comeback & resilience blueprint 48:40 – Key takeaways + next steps Ready to build your creator-driven growth machine? Subscribe for weekly deep dives on sales, branding & AI. Smash the 👍🏾 if today’s episode gave you an “aha!” moment. Share this with a founder who’s still buying billboards. #CreatorEconomy #MarketingStrategy #BuiltDifferent #BYOB #InfluencerMarketing…
📬 Get the DISRUPT Framework + Weekly Business Strategy: 👉 https://mailchi.mp/mayvrix/disrupt 📈 Want to work with the Mayvrix team? 👉 https://www.mayvrix.com/contact 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464 📲 Follow Sara & Tilmon: https://instagram.com/saralovestyle https://instagram.com/tilmonkeaton https://instagram.com/byobdifferent 👇🏾 Comment “SELL” to get our free sales playbook 👇🏾 Comment “BYOB” to join the Built Different newsletter You don’t need money to start a business in 2025—you need mindset, skill, and creativity. 🚨 Founders, listen up: taking investor money too early can KILL your business Sara shares why: Some of the best-looking startups fail even with millions in the bank Passion is not enough to keep your business alive Most founders are pricing themselves out of sustainability Learning to sell is more important than hiring a sales team And yes... launching before you’re “ready” is the only way to win Whether you're a college grad, a laid-off employee, or someone with a big idea and no funding—this is the blueprint you’ve been waiting for. ⏱️ Timestamps: 00:00 – The lie we’ve been sold about raising money 01:10 – Biggest mistakes founders make when pitching 02:25 – Why investors say no even when the product is good 03:45 – The problem with “follow your passion” advice 04:55 – Sara’s $16,000 mistake (and what she learned) 05:50 – Raise your damn prices: how to sell high-ticket 06:45 – The power of being unshakeable in your value 07:20 – Founders must learn to sell—no exceptions 08:05 – Launching before it’s perfect 08:40 – What taking investor money too early really costs you 🔥 If you're building something from scratch, this episode is your warning AND your playbook.…
📬 Get the DISRUPT Framework + Weekly Business Strategy: 👉 https://mailchi.mp/mayvrix/disrupt 📈 Want to work with the Mayvrix team? 👉 https://www.mayvrix.com/contact 📲 Follow Sara & Tilmon: Instagram.com/saralovestyle Instagram.com/tilmonkeaton Instagram.com/byobdifferent Sales 101: What Every New Business Owner Needs to Learn If you’re building a business but still afraid to sell—you’re not building, you’re hiding. In this brutally honest episode, Tilmon Keaton shares what every entrepreneur must understand about sales, rejection, and self-worth. You’ll learn how to reframe selling as a service, how to push through imposter syndrome, and why communicating your value isn’t optional—it’s essential. Whether you're just starting or scaling, these insights will challenge how you think, act, and grow. ⏱ TIMESTAMPS 00:00 – If you don’t grow yourself, you can’t grow your business 00:24 – Why being afraid to sell is a silent business killer 01:00 – Sales is storytelling: why psychology beats pressure 02:30 – The pivot vs. perseverance decision 03:11 – Innovate or die: the Blackberry business lesson 03:38 – The untold struggle of being a first-generation entrepreneur 04:10 – Rejection, imposter syndrome, and selling through fear 06:00 – Perseverance: the skill that separates winners 08:00 – From Dragon Ball Z to Toyota Avalons: how my sales journey started 10:30 – Why discounting is a sign of poor communication 11:40 – No one’s coming to save you—show up or shut it down 13:00 – If you don’t learn sales, your life gets harder…
📬 Get the DISRUPT Framework + Weekly Business Strategy: 👉 https://mailchi.mp/mayvrix/disrupt 📈 Want to work with the Mayvrix team? 👉 https://www.mayvrix.com/contact 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast.. . 📲 Follow Sara & Tilmon: Instagram.com/saralovestyle Instagram.com/tilmonkeaton Instagram.com/byobdifferent 👇🏾 Comment “SELL” to get our free sales playbook 👇🏾 Comment “BYOB” to join the Built Different newsletter You don’t need money to start a business in 2025—you need mindset, skill, and creativity. In this episode of Built Different, Tilmon Keaton and Sara Lovestyle break down how they built a profitable business with $0. That’s right—zero startup capital, no angel investors, no VC checks. Just strategy, grit, and execution. Forget what you’ve heard about needing money to make money. This conversation will flip that idea on its head and give you a roadmap to start from scratch. Whether you're a college grad, a laid-off employee, or someone with a big idea and no funding—this is the blueprint you’ve been waiting for. 🎯 What You’ll Learn in This Episode: 00:00 – Why Waiting for Investors Is a Trap 01:00 – $47K in a Month with No Capital 02:15 – Why Having Too Much Money Can Kill Creativity 03:30 – Innovation During Economic Downturns 04:15 – Why the AI Job Disruption Is Your Advantage 05:00 – How to Monetize Your Skillset Right Now 06:15 – Real-World Examples of Zero-Dollar Startups 07:40 – How Airbnb, Instacart & Slack Started from “Failure” 09:00 – What to Do if You Had to Start Over from Scratch 10:00 – Creating Proof of Concept with No Cash 11:00 – The Nike Story: Creativity Over Capital 13:00 – From Selling Candy to Closing Sales: A Mindset Shift 14:15 – Why Free Services Lead to Paid Growth 15:30 – Validating Ideas with Real Conversations 16:30 – How to Pre-Sell Before You Even Have a Product 17:45 – The Jennifer Le Shoes Playbook (Pre-Order Magic) 19:00 – Scarcity, Status & $0 Marketing Strategies 21:30 – Selling Status Over Product 22:00 – Building Brand Desire Without Showing Your Face 23:00 – Free Marketing Through Content Creation 24:00 – Week-by-Week Blueprint to Build With No Budget 25:30 – The Power of Testimonials & Referrals 26:30 – Creating a 90-Day Plan to Scale Without Capital 27:45 – Final Thoughts: What Are You Building That’s Different? 🎤 Ready to build your business from nothing? Comment below and tell us what you’re starting. 💥 This episode is for the disruptors who refuse to let lack of funding stop their vision. Let’s build something that lasts.…
📬 Get the DISRUPT Framework + Weekly Business Strategy: 👉 https://mailchi.mp/mayvrix/disrupt 📈 Want to work with the Mayvrix team? 👉 https://www.mayvrix.com/contact 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast ... 📲 Follow Sara & Tilmon: Instagram.com/ saralovestyle Instagram.com/tilmonkeaton Instagram.com/byobdifferent 🎙️ Produced by Mayvrix – A full-service marketing agency helping creative entrepreneurs build disruptive, scalable brands. 👉 https://www.mayvrix.com 👇🏾 Comment “SELL” to get our free sales playbook 👇🏾Comment “BYOB” to join the Built Different newsletter Sales isn’t what you do to people—it’s what you do for them. If you don’t learn how to sell, your business won’t grow. Period. In this episode of Built Different , Tilmon Keaton breaks down the gift of persuasion —the one skill every entrepreneur needs to master if they want to scale with purpose. Most people associate sales with pressure and manipulation. But Tilmon’s perspective flips that belief on its head. Because when you understand how to guide people instead of push them, you stop sounding salesy—and start closing deals that actually change lives. 🎯 What You’ll Learn in This Episode: 00:00 – The Importance of Sales for Entrepreneurs 00:51 – Redefining Sales: It’s Not Manipulation 02:33 – The Role of Sales in Business Growth 03:52 – Understanding the Sales Process 04:47 – Internal and External Sales 05:43 – Conclusion: Mastering the Art of Persuasion…
Get the DISRUPT Framework and exclusive business strategies in our free newsletter: 👉 https://mailchi.mp/mayvrix/disrupt Want to build a brand that actually breaks through? Work with the Mayvrix team: 👉 https://www.mayvrix.com/contact Innovation isn’t optional—it’s survival. In this episode of Built Different, Sara Lovestyle and Tilmon Keaton break down the DISRUPT Framework—the same methodology they use at Mayvrix, the marketing agency behind viral campaigns, six-figure launches, and brands that shift culture. You’ll learn how to position yourself in a noisy market, how to test bold ideas without overthinking, and how to actually build in public without burning out. If you’re tired of playing it safe or stuck in old strategies that no longer work, this episode will help you build the kind of business that lasts. If you want to future-proof your brand, stand out, and scale smart—this is your playbook. Follow Sara & Tilmon: Instagram.com/saralovestyle Instagram.com/tilmonkeaton Produced by Mayvrix – A full-service marketing agency helping creative entrepreneurs build disruptive, scalable brands. https://www.mayvrix.com Timestamps: 00:00 – The Importance of Innovation in Business 00:24 – The Rise of AI and Its Impact on Business 00:54 – Disrupting the Market: Strategies and Examples 04:47 – The DISRUPT Framework: Define and Decide 08:41 – The DISRUPT Framework: Identify and Simplify 19:36 – The DISRUPT Framework: Reimagine and Unleash 28:30 – The Evolution of Sara Lovestyle 28:51 – Building in Public: The Power of Transparency 31:29 – Position Yourself for Success 35:49 – The Importance of Testing and Iteration 45:07 – Actionable Steps for Entrepreneurs 51:24 – Documenting Your Journey 54:13 – Build, Test, Improve, Repeat 56:39 – Final Thoughts: Start Now…
If you’re over-preparing, hiding behind your brand, or constantly underpricing your services—this episode is your wake-up call. I n this episode of Built Different: BYOB (Build Your Own Business), we break down the 3 most common mistakes keeping early-stage entrepreneurs broke and stuck. You'll learn how we closed a $15,000 deal with ONE phone call, and how using tools like ChatGPT and Claude can become your unfair advantage in 2024. We don’t just talk mindset—we give you proven strategies, revenue-generating templates, and AI-powered scripts you can implement today. 🔑 WHAT YOU’LL LEARN: How over-preparation is fear in disguise Why hiding on social is costing you real money How discounting your value creates bad clients The exact sales planning strategy we use to hit revenue goals How to use AI to build offers, calendars, scripts, and sales copy Why solopreneurs will win big if they implement faster 📥 Download the FREE Business Breakthrough Kit This includes our: ✔️ Revenue Planning Template ✔️ Cold Outreach Scripts ✔️ Action Tracker for Weekly Sales https://stan.store/mayvrix 🧠 TIMESTAMPS: 00:00 – Over-Preparation = Procrastination 00:27 – Why Most Entrepreneurs Fail (It’s Not What You Think) 01:17 – Meet the Hosts: Tilmon & Sara 03:35 – How We Closed a $15K Deal with One Phone Call 04:10 – The Real Power of AI (And Why You're Late) 07:04 – Mistake #1: You’re Over-Preparing 10:15 – Mistake #2: You’re Hiding from Visibility 15:52 – Mistake #3: You’re Undervaluing Your Offer 20:09 – When to Raise Your Prices (And How to Do It) 24:04 – How to Plan for $10K/Month in Revenue 25:05 – The Revenue Generating Framework (Action-Based Planning) 27:17 – Building a Calendar That Drives Results 30:17 – What To Do If You’re Afraid or Unclear 31:32 – Oversaturation is a Lie (It’s Only Crowded at the Bottom) 34:58 – The Truth About Mentorship, Consistency & Momentum 37:00 – What It Takes to Actually Break Through 38:00 – Join Our 3-Day Business Intensive 💬 READY TO BUILD? Drop a comment with your biggest takeaway or the mistake you’ve made—and we’ll reply personally. 📲 Want support in building your business? DM us on Instagram instagram.com/byobdifferent instagram.com/saralovestyle instagram.com/tilmonkeaton 📧 Or email us: info@mayvrix.com…
Mayvrix | Where creative disruption meets strategy that actually works. We help founders, creators, and brands scale through results-driven marketing, compelling content, and storytelling that sells. Whether you're launching your first campaign or looking to level up your brand presence, we give you the tools, systems, and insights to make your message move. 🎯 What We Share Here: Marketing strategy breakdowns (that don’t waste your time) Behind-the-scenes of high-growth brand campaigns Client case studies and success stories Entrepreneur interviews + real business lessons Content creation and growth hacks Reels, ads, and email marketing that convert 📈 Built for founders who want to win. 🎥 Powered by strategy. Rooted in storytelling. 🔥 Always delivering value.…
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