Creating Customers for Life with the Help of a CRM, with Avon Collis

Business Habitat with Sam Dean

In Episode 87, Sam talks with Relevate Consulting's Avon Collis about the value of retaining customer information through the use of a solid Client Relationship Management (CRM) System. As a CRM and Marketing Automation Specialist, Avon is focussed on helping organisations build stronger relationships with their clients, by making it easier to improve the customer experience. Whether it's knowing what type of coffee they drink, or remembering their children's names, or understanding their business goals, the ability to retain information about a client is invaluable. The benefit of having that data available at each touchpoint cannot be underestimated in terms of gaining trust and creating rapport in customer interactions. In this podcast Sam and Avon delve into the variety of ways a CRM can add value to a business. As Avon explains, clients are looking for a seamless experience. Whilst it might take time and discipline to build the habit of entering data into a CRM, it will be paid back exponentially when a primary contact leaves the business or the time comes to sell. If you're looking for ways to streamline your customer service experience, or you're a business owner with too much information in your head, this podcast is essential listening. Here at BlueprintHQ, we are here to help. We are super passionate about the professional services industry and supporting you with what you need. We are offering a short, sharp 15 minute consultation call to help you with this process. Go to https://www.blueprinthq.com.au/consultation