85: Where Growth Really Happens

Business is Good with Chris Cooper

If you’re like most entrepreneurs, you think: “To grow, I need to do more—more marketing, more ads, more promotions.”

But Keith Cunningham, author of The Road Less Stupid, has a smarter answer:

Not all growth strategies are equal. You need to prioritize the right moves in the right order.

In this episode of BusinessIsGood, I walk you through Cunningham’s Growth Funnel—a five-step roadmap to growth that puts your energy where it matters most.

We cover:

✅ Why keeping more customers is your #1 growth priority

✅ How to increase referrals and repeat purchases without adding overhead

✅ Why your success rate (certainty of outcome) matters more than you think

✅ Where to tighten your sales process before dumping more money into ads

✅ When it’s finally time to scale lead generation—and when it’s not

This episode is about simplifying your focus and multiplying your results by doing the right thing at the right time.

And if you want to go deeper, I highly recommend reading The Road Less Stupid by Keith Cunningham—it’s one of the best entrepreneur books out there.

Connect with Chris Cooper:

Website - https://businessisgood.com/