93: CASH vs KASH

Business is Good with Chris Cooper

Early-stage founders live and die by cash-flow—payroll, rent, survival.

But once your bills are covered, the game flips: growth depends on KASH—Knowledge, Attitude, Skills and Habits.

In this episode Chris Cooper breaks down:

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• Why cash is king in the Founder phase and how to keep it flowing.
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• Knowledge: created only through action → reflection → adjustment (Jim Rohn quote).
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• Attitude: balancing unshakable optimism with brutal facts (Stockdale Paradox) and daily mindset guards.
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• Skills: how your “tax-proof” abilities must evolve from technician → manager → investor.
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• Habits: Golden Hour, fitness, no-sugar/alcohol, game/practice/rest days—because CEOs are mental athletes.
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• The shortcut: use today’s cash to buy tomorrow’s KASH—mentors, coaches, courses, health pros.
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Key line: “Your business grows at the speed of your KASH account.”

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Connect with Chris Cooper:

Website - https://businessisgood.com/