Kayleigh Barber from Digiday explains how publishers are changing the focus of their sales teams

Business Matters with Karl Fitzpatrick

Kayleigh Barber from Digiday joins Karl Fitzpatrick to outline how digital publishers are changing the way in which their sales teams operate, the shift to a category specific focus rather than a brand specific approach, the benefits which media companies have enjoyed by using AI in the sales process.

karlfitzpatrick.ie

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