E225 - Adam Small from Third Planet Affiliates

Business of Betting with Jason Trost

On this episode of the Business of Betting Podcast, Jason is joined by Adam Small, founder of Third Planet Affiliates.

Hear them discuss:

02:01 - Adam’s background and entry into the betting industry

02:40 - Election mania and its impact on business sentiment

03:24 - The role of affiliates in the betting industry

04:23 - Industry insights and trends impacting affiliates

13:44 - Reflecting on the affiliate sector's recent challenges

14:31 - Examining examples of affiliate revenue "baskets"

16:22 - Shifts in cost-per-click and SEO strategies

17:40 - Adam's journey into the affiliate industry

28:00 - Why Adam chose not to become a betting operator

29:30 - The appeal and challenges of being an affiliate

34:08 - The future of growth and potential reckoning in affiliates

37:00 - What’s next for affiliate marketing in betting

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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

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