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The Ruthless Logic of Scarcity: How Marketers Weaponize Desire in the Attention Economy
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This story was originally published on HackerNoon at: https://hackernoon.com/the-ruthless-logic-of-scarcity-how-marketers-weaponize-desire-in-the-attention-economy.
Scarcity isn't persuasion, it's psychological warfare. Marketers weaponize lack to dominate the attention economy.
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Marketing is a form of psychological warfare, writes Hadrian Stone. Scarcity hijacks attention, magnifies value, and short-circuits rational decision-making. Stone argues that scarcity today functions less as a byproduct of supply and more as a manufactured tool of dominance.
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