Mary Selvaggio: Why Most Companies Suck at Marketing — And How to Actually Fix It!

By Design Advisors: The Way To Value Podcast

Most companies are terrible at marketing — and they don’t even know it.

In this no-fluff episode of the By Design Podcast, we sit down with marketing strategist Mary Selvaggio to unpack why your message isn't working, why your website is confusing, and why your marketing team is probably set up to fail.

From separating sales and marketing to using StoryBrand, drip marketing, and even ChatGPT the right way, Mary shares the brutal truths and fixes that most business owners desperately need to hear.

If you run a business, lead a team, or feel like you're "doing marketing" but nothing's clicking — this episode is a wake-up call.

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💡 What You’ll Learn:

✔️ Why combining sales and marketing into one person is a massive mistake

✔️ How drip marketing creates consistent, predictable growth

✔️ What StoryBrand teaches about simplifying your message

✔️ The website design mistakes that confuse customers

✔️ How to hire (and structure) a real marketing engine

✔️ Why most founders aren't clear on their value proposition

✔️ How to use ChatGPT without sounding robotic

✔️ “The rent is due every day” — a mindset shift for marketers and leaders

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📚 Mentioned in this Episode:

🌐 Learn More About Exit Strategy & Leadership – https://www.bydesignadvisors.com/contact-us

🎧 Subscribe to By Design Podcast for more unfiltered leadership truth bombs

📘 Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/?bestFormat=true&k=finding%20significance%20marty%20osborn&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_de_k1_1_12&crid=37ZRISVQPV8P3&sprefix=marty%20osborn

🧠 Take the DISC Assessment – https://profiles.innermetrix.com/VO/b2a2eb33/en

Website: https://www.bydesignadvisors.com/

Dale's LinkedIn: https://www.linkedin.com/in/dalethrush/

Marty's LinkedIn: https://www.linkedin.com/in/marty-osborn-78ba9b5/

Tom's LinkedIn: https://www.linkedin.com/in/thomasrjoh

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💬 **Comment below:**

What’s *one* marketing mistake you've made — or still see companies making?

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