Speak Their Language: Why Multilingualism Matters for the Customer Experience

CapTech Trends

In this episode, Gaby Olivera, Customer Experience Senior Consultant, and Reid Baswell, Technical Director, join Vinnie to discuss multilingualism in conversation design, and how prioritizing this customer experience leads to enhanced brand loyalty.
Tune in to hear more about:

• How 76% of online shoppers prefer to buy products with information in their native language.
• Why language is no longer limited to written word; brands should consider how emojis, GIFs, memes, audio, pronouns, and color translate across languages.
• Incorporating multilingualism early into your design considerations to save time and resources.
• How AI can accelerate the process — but a human touch is still required.
• The technical underpinnings of internationalization, including locale codes and responsive design.