Ep. 49: 5 Minutes = $1 Million Dollars

Career Design Podcast

Ep. 49: 5 Minutes = $1 Million Dollars

Lindsay 00:00

I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Hello, hello, everyone, it is Lindsay Mustain and want to teach you guys a really powerful framework. And when I had this like framework just happen in my head, I realized how powerful this was. So what I want to teach you is how in five minutes, you can make a million dollars. And I know that sounds crazy. And it is a little bit but it's me. So we're kind of used to that. Alright, so I'm freaking out a little bit. And you guys, I mean, like hundreds of you asked if you could be taught this. And so I just wanted to go ahead and share with you this same process. So if you're joining me live, say, Hey, let me know that you're watching. We're going to be talking here. I'm going across multiple platforms right now. So I would love, love to get your your feedback. Alright, so I'm going to be talking a little bit about these frameworks. And the reason why I was like, I need to give you some basics in order for me to explain how five minutes can make a million dollars. Okay. And I hope this literally blows your mind. Because for me, I spent $500,000 learning it. So I hope you don't mind if I share with you just a little bit. Okay, so I want to talk to you the first like, let's just go lowest common denominator, I'm going to talk to you about the levels of education that we tend to go through. So the very first level of education that past Elementary School, past middle school, or whatever your corresponding country includes what happens after that point of light here? Okay, so the first level is high school, right? So high school level, I'm going to teach you a couple of things around the ideas of running business. Okay. So I want to let you know, you will run a business, I don't care if you're an employee or not, you are in a business, my business is called me meeting. Okay. All right. So if I understand that I'm in business for meeting and everything I do, needs to improve the bottom line of that business. That's the lowest common denominator, I need you to understand. So right at the chat, go ahead and type of meeting. So I know that you guys are picking up what I'm putting down, okay. All right. Now that we understand that we're in business, I want you to get out of the employment or fear based idea and I want you to operate as a business owner. So you're going to put on your business hat here. And we're going to talk a little bit about the bachelor's level. Okay. So your bachelor's level here. We need to talk about a few roles. Okay. So your bachelor's level, the first one is econ. Okay, so anybody know what econ stands for? It's economics. Okay. So I'm gonna actually I'm probably erase this this bachelor's meeting, we've covered that. The first thing is, we need to understand, why do we buy things, okay. Why do we buy things? And I think people get really confused, why the hell we buy things? We buy things, for one reason to solve a problem, okay? All right. So anytime that we spend money is to solve a problem, whether it's, we want our hair to be shiny, or we need to make more sales, or we need to put in a project management office, whatever it is, we're looking at spending money, it should be to solve a problem, okay? And that probably might be like a better an improvement or like, I want less wrinkles, okay, whatever it is, it's going to be to pursue the solution for something. Okay. That's the first goal. The second is the law of supply and demand. Okay. So how do we price things? That's where we get into the law of supply and demand. Okay. So supply and demand. Okay. And I promise you that, you know, a lot of these things, but the likelihood that you combine all them together is slim to none. I would think so. When we have, so let's just say I'm here and I'm in Seattle, it's I want to buy fresh strawberries. I go to the store and buy fresh strawberries. Oh, farmers aren't in season. If it was June, there would be plenty of them. But strawberries aren't in season. So am I going to demand a high price or a low price? What do you think okay, if supply is down, the supply price goes up, okay. And if supply is high demand is high, we can still have a price that's high. Okay? But if we have a low supply, we have high demand. Let's see here. You guys get what I'm saying here. Understand that whether if we have increased demand and low supply, we can do the man top dollar. That's really what I'm going for here. Okay. Now, the last thing that we need to understand is physics. Oh, yeah, we're getting into some heavy shit here on a Friday night. Alright, so physics, okay, so the law where's our the law of gravity? Okay, which says grab ba T. That's not it. What goes up? must come? Down. Okay. See down for me in the chat here. All right. So this is the bachelor's level. Okay, gravity, what goes up must come down. So we've covered a few things. One, you are in a business put on your business hat. It doesn't matter. If you actually operate a business with a business license you do. It's called me Inc. You definitely run a business. Okay. So now when we think about that, you need to understand econ, why do we buy things, we need to understand that we buy things to solve a problem. If we understand that supply, how we price things is when we when we have low supply and, and increased demand, we can demand top dollar. And the last is the physics which says that in gravity, the law of gravity says what comes up must come down. Okay. Alright. So now congratulations, you just graduated with your bachelor's degree. And probably that's about as much as you need from that if I'm honest. Okay, now let's go master's level, Masters level. Okay, so let's talk about the cycle of insanity. Cycle of insanity says. Okay, all right cycle of insanity says, If I do the same thing over and over again. Without a change in results, what am I likely to continue to get? What will I get? If I keep doing the same thing over and over and over again? Am I gonna get a different output every time? It's like saying, if two plus two equals, right, it's going to equal four. It doesn't matter how many times I run that equation. We do the same thing. Okay. So the whole point here, what is it called? When we do the same thing over and over and over again, and we expect this somehow to change? Okay, guess what it's called? It's called insanity. Okay. And credit like Albert Einstein with it. We don't have any proof that he actually said it. So that's the first one. Okay, so in order to change this, what do we have to do? Okay, yeah, sanity? Well, have you ever heard of? garbage in garbage out? In order for you to change the equation, you need to chain? The actual inputs, okay. So if you want this number to change, then you better change this number. So if we're shooting for five, then this number better change to three. So we can equal five. Okay, how many of you have been stuck with the whole point here is how many of you have been stuck doing the same thing over and over and over again, hoping to get a different result? Right, like we can hope? Let me give you an example here. I really, really am. Like, feeling like I really should be thinking about slimming down. I'm going to Hawaii here just a couple of days. Probably a little too late now. But I haven't really changed my eating habits. So do you think that I'm expecting that suddenly that I'm gonna feel really good walking around in a two piece swimsuit? Well, the answer is no. Because guess what? I was putting garbage in my mouth. So I got garbage on my butt. Okay, that's the answer what I'm trying to talk to you about. All right. Now, I want to talk to you about the law of advancement. This is a lot here. Okay. The law of advancement, okay. Which says if we want something to move ahead. There's actually a step we always said with gravity, right? That what must go, what goes up must come down. But if we understand this, the law says that we actually have to go down first, okay. This is where people get a little confused because they think, hey, you know what, I'm going to go to college. So I can get this result. Okay. So I'm going to go to college and I get this result. But in order to go to college, you're going to spend money to get this result, okay? Before if you want to jump higher, what do we have to do in our do that we have to been in order to go okay, if you actually want to take off on an airplane before that plane takes off, it actually sinks lower before it can go and before a bird can fly, guess what it falls out of a nest. So the thing that people seem to get confused of is that you don't start by going up you start by going down, down, okay, so like that's the most important thing. So it's down, then up. And then gravity says that light law will come back down. Okay. All right. And now, the last thing I'm going to teach you here, we're going quick, anybody? Are you picking up what I'm putting down? Is anybody getting this? Forget, if you're not getting it, I'm gonna call it good. Glue, some advanced stuff, and it's hard to follow, especially I get on a Friday afternoon. How many of you are getting what I'm picking up what I'm putting down? Alright. So in your career, there are different stages. Okay? All right. The very, very first stage, you need to understand if I just go over here, I'm just going to do for three levels here. Okay, so this first one, we call this, this is a tactical, okay. Okay, this is the first stage, okay, so like when I work. When I started my career, I worked like a concession stand and I served Dippin Dots back in the day. Okay. So that's a tactical job. Tactical, so we all start here, okay. Unless you you know, like you were born for like Elon Musk son, maybe. But we all tend to do one to one, right? Because we can't manage people to actually master the task. That's the first level in our career. Okay. The second stage is when we lead multiples, okay, so instead of one of us doing things, we have multiple people doing it, and we're one person over that, okay. This lead piece is what we would consider a strategic level. Okay. All right. Most of us are working towards this. So like this one, we call this an individual contributor, we call the IC inside a corporate America over here, this is a manager, okay? And so every level up until this point, the next stage is considered a manager. Okay? And then the next stage after this is what we would call a, the influencer, okay? All right. So the influencer is not like on like Instagram, what I'm talking to you about is this person inspires action. Okay. This one is given. This person here is given the responsibility, this person inspires and action. So this person is like the CEO, okay, or a thought leader. Okay, now, which one do you think pays the most? Which one do you think pays the most which level one, two, or three. So in order for you to make more money, you need to be able to influence that's the big secret. Here's people who are like, I am really good at my job, okay, great. You are either a tactical, or your manager does not mean you're going to get paid top dollar in order to go to the top of the range, you have to have influence and you can influence at this level, and you can even influence at this level. Okay, so this is the one big secret here that needs to understand now. Now, now that we have some of this going, guys, how many of you? Are you getting value out of this? Is that making sense for you? Is it making sense? Okay, I've been teaching this for a long time, but I've never put it all together for anybody. It finally came to me in my head where I was like, here's why. Here's my work, and I have a big story to tell you. Okay, now we're going for PhD, we're gonna go get your doctorate. Okay. All right. Congratulations. You're now you're now going into a docker. Why does anyone spend more money? More money? Okay, we talked about we solve a problem. Why does anybody spend more money? And I'm going to just ask the question here. Why does anyone spend more money? Like why would you pay top dollar? Like, why would you buy? Why would you buy a Tesla, when you can buy a Geo Metro? They're both cars. Why would you do that? Give me some ideas here. Some of this we've already worked on together. So I'm hoping you guys have some ideas. I'm going to give you what what that actually is okay. So specialization would probably be higher quality, okay. So you could go to your, your GP for general practitioner, or if you want to get you to to see about your heart, but you might go to a specialist because you know that they have the answer. Right. All right. Okay. Second is Yep, we've got some good answers here. Investment okay. The perceived investment okay. So this is the ROI return on investment, right, either greater, so greater or faster. Okay, greater or faster. And the last one is, so let me give you an example here. car market, um, people just so you know, there's so many things that are that are because there is not that many of them, were going to be on top dollar. So like my cars probably were like $15,000 On a good day. But right now I'm probably at $23,000 because there aren't any cars. Okay, so you see people like, they're literally ads running to buy your used car because there's not enough cars. There's not enough car. So what is that? That's a supply and demand, you guys see where I'm tying stuff in together here. Okay. Now, a supply and demand, there's low supply and an increased demand, okay? Like I really want, this is where you can buy, there might be three of something in the world. And so I want it but there's low supply, and the demand is high, which means I can demand top dollar. Okay. Now, this is where I'm going to break it down for you. How are you going to pick it up? What I'm putting down? Say yes, in the chat. So yes, I'll keep going. Okay. So if you are a business owner, and you want to demand top dollar in your business, you need to be all three, you need to be high quality. You have to have an increased perceived ROI. Somebody said proof and you need to have a low supply with a high amount of demand, okay? This in order to demand the highest dollars in your field, you need all three. Okay? And this is the secret of why candidates can get $100,000 Raise like that when they work with me. Does that make sense? Does that make sense? Here? Yep. Okay. Now let me tell you how this plays out. And this is how I teach you how a guy in five minutes I got him a million dollar job offer, say a million dollars if you want to know what the answer is to this. Okay. All right, five minutes familiar guys. I needed to give you guys the background in order for me to even teach that. Okay, five minutes for a million dollars. Okay. So I had a candidate This is when I was at Amazon. Okay, they came to me and he said, Lindsey, I can't seem to get any, any traction, right? Like I've been applying. He's messaged me on LinkedIn on LinkedIn. Savvy. So I can't seem to get any traction on LinkedIn, on LinkedIn I on your applications, by the way, that's why we don't use applications, okay. Now. He said I am. This is where he said I am a Harvard alumnus. Okay, okay, cool. Cool. Okay, not that many. That's a prize to find him in Mahabharata Lemonis. I also am a former top gun commander and former White House aide to two presidents. All right. And I was like, wow, this person might be the most qualified person I've ever heard from. But here's the thing. I had zero clue what the hell he actually could do. Okay. So when he finally talked to me on the phone, we were able to determine, because let me tell you your list of this, isn't it? So we were like, oh, like I got this and this and this and this. And here's the things we're going to do in order to get there and I can help you do XYZ, okay. And this is in a business or in a job people. It applies to both. But nobody wants to buy I'm going to Hawaii going to Hawaii. Okay. Let me tell you. When I logged in to buy my tickets to Hawaii, the pictures in the background word of this woman slaving packing the suitcase. It was a picture of the beach. You sell the fucking destination you don't sell the list of the bullshit that got you to it. Okay. What he actually did was supply chain okay. Now, if you're wondering what the hell that is, you're wondering why there's shit on the shelves. It's a supply chain issue. Okay. You ever seen those blue prime vans that are running around? That's a supply chain. Okay. But in particular, he did this really cool thing that he didn't bother to tell me about, which is called Last Mile transportation. Okay? When we were able to unveil this and just the conversation, which was five minutes at this point, I said, Holy fuck. This is the most that one. This right now is the most important skill set that exists on the planet right now. This one, this doesn't even exist right now, at the time when we were talking about this is five years ago. This doesn't exist. However, it's something that all those blue vans they didn't exist, they are last mile transportation, have you bothered to tell me that? This is what happened five minutes, it will articulate this is what the fuck I do, which happens to be again comes back to high quality premium. This is premium first class, right first class, not that many. Supply and demand. There aren't any at all. Okay, and the investment of this, this is the most important thing that we need in order to drive our business forward and Amazon premium dollars. Guess how much this job offer was worth? You should be able to know this job offer. $1 million. You're one. Yep. All right. So here's your lesson five minutes to figure out why somebody is going to pay you top dollar. Okay, so let me break it down again for you. In order for you to demand the top dollar in your field, in your career in your business, you need a few things. One, you need to be the highest quality, okay? You can't be like everybody else. It's not about Harvard alumnus about you being former top gun commander. It's definitely not being a White House, a the two presidents and even all three of those things together. That's not actually what creates top dollar you need to be premium, you need to be the first class you need to read the reason people upgrade. The second is there has to be a low supply supply and there has to be high demand, you have to be the very best in the world of what you do. How do you get that you create your own blue ocean? Okay, that's a whole other strategy. Go ahead and look at that book if you are interested. And the second is the perceived investment of what we have not the shit that you do to get there, the actual end destination has to be greater than or a perceived return and then they would be able to do it on their own. Okay, when you understand how to do that, this is why someone pays you top dollar and why in five minutes. If you understand this, you can create the hype where people will pay you six figures, seven figures to have what you bring to the table. Okay, now this is a fine art. Obviously, it's taken me this amount of time. So how many of you would agree right now this has been pretty fucking awesome. I get now why somebody is getting paid a lot more because it's not a list of all the bullshit that I can do. But the result that I get somebody, they don't buy the packing of the bags, they buy the beach vacation, they buy drinking on the beach with the Muy Thai they don't care about how you got there they care about the end result and so when you see that precede result is not that I can create a really effective sales team is that I can create an entire remote workforce that drives a multimillion dollar sales business if you understand what I'm saying say yes. People tend to be in the process where they're like well I can figure it out guys you probably can figure this out. You probably can't figure this out. I mean it only took me 20 years $500,000 And how it working with the most elite people on the entire planet. So to what end is what I say so delay is what most people are in the business of it what we mostly know is that time is actually the thing that we have the most finite not money money we can always make more money it's time okay. The ultra wealthy understand that we can always make more money but the only finite resource we have is 24 hours a day is the only resource we are issued 24 credits of we cannot take back we cannot take an advance we cannot go back and take from the past is the only thing so most people are not willing to understand to change their future they have to change the now the garbage in garbage out mindset. So this is where I want to say I am teaching a masterclass if this was valuable to you this literally me my last leg today. If you want to hear me go for four hours where I teach you exactly how we unpack $100,000 raises I'm gonna invite you to that. So it's corporate cash machine.com We're going live tomorrow when I say we're it's me 10:30am You can join my Facebook group. I believe it's in here in the link, go ahead and request let's join. I'm going to teach you everything I know about how to become a premium player in the job market. So if you're serious about taking the next step. Now, what I do know is that it's great and most people won't actually show up and do the work. This is why most people are broke. So why most people don't get results. They're just not willing to do it. It's why I always come in and I'm the best student whatever program I joined. Why because I do the fucking work. I result am results oriented, Bobby, exactly. Okay. So if you're ready to go the next stage, I might show you that the next stage of the operating and there's the option to go and upgrade to VIP. It's $27 it's the last time I'm going to do this this year. Okay. $27. And so if you want to hang out with me, where you can actually get your questions answered and start to determine what the hell it is that you have to offer, that somebody will pay you six figure increase or a million dollar job offer. It is possible. It's not that hard. What you need is an expert. And here I am. So we've actually had 10 people who graduated without even having to do anything except attend the masterclass going through it. So if you are interested in doing that, it's my last farewell before Christmas. So I'd love to invite you to be in there. Guys, I'm gonna go hang out with my family. Thank you so much for joining. I hope that really helped you get some insight into how you can make massive impact massive dollars and change the world through your genius. In the meantime, have a wonderful night and I'll talk to you soon