How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

McGaw.io

UTM.io

SHOW HIGHLIGHTS:

00:51 What does the ideal tech stack look like for an eCommerce entrepreneur?

05:31 How a customer data platform can add value to your tech stack

08:18 How to personalize at scale based on what a customer views

14:38 how to set up UTMs to add insights into attribution

23:12 How to identify red flags in attribution modeling (and why it can be costly)

24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack