From Fence Company Founder to Fractional CFO: Stewart Ervin’s Secrets to Business Turnaround Success

CFO Chronicles: The Secrets Behind Success

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Unlock the secrets to transforming your business with Stewart Ervin, the mastermind behind Bracket Management. From launching a fence company at just 16 to becoming a distinguished fractional CFO, Stewart shares his journey and pivotal moments that shaped his career. You'll learn how he rebranded his company in 2019 and leveraged hands-on experience in various roles to become a sought-after business turnaround expert, specifically for manufacturing firms with revenues between $9m to $15 million.
Ever wondered how to attract clients without relying on referrals? This episode is packed with practical strategies for firms with limited marketing budgets. We delve into the challenge of educating potential clients on the need for fractional CFO services, often before they realize it themselves. Stewart shares his experiences as an operational-leaning CFO, using LinkedIn cold outreach, offering free resources, and targeting the right demographic to gradually build a strong client base.
Stewart also discusses the power of LinkedIn for business growth and client acquisition. Learn about the importance of consistent posting and value-driven content, along with complementary methods like public speaking and local networking events. We wrap up with an insightful discussion on value-based pricing, where Stewart explains how to ensure clients receive a significant return on their investment. Discover the key to client retention through hands-on engagement and regular feedback, and understand why it’s crucial to differentiate yourself as a fractional CFO. Don't miss out on Stewart's invaluable advice for achieving long-term success.

פרקים

1. From Fence Company Founder to Fractional CFO: Stewart Ervin’s Secrets to Business Turnaround Success (00:00:00)

2. Success Secrets for Fractional CFOs (00:00:01)

3. Strategies for Attracting Clients Without Referrals (00:09:07)

4. LinkedIn Outreach and Business Growth (00:12:16)

5. Strategies for Value-Based Pricing (00:17:13)