John James - Marketing for revenue vs cake decoration comms - Tim Beanland interviews via the Experts Blueprint podcast - S3 Ep16

Champagne Strategy

Brain-hurt scale = 5/10. The microphone is reversed

John sprawled on a green sofa, which burns your retinas.

They talk and Tim extracts

Viral cat videos on TikTok. Cake decoration. Channel envy. Visual bias. The principal agent problem and agency relationships.

Marketing vs growth vs sales. Content strategies that work. Measurement and metrics. Strategy planning vs execution.

Tim Beanland interviews John James for his Experts Blueprint podcast - uploaded here for your convenience.

If you want your marketing to affect bottom-line growth instead of pumping out endless 'creative' that's 'on-brand'.

This is the episode for you.

Let them eat cake

or generate cash

The choice is yours