Abstractions and implementations (Ship It! #131)

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תוכן מסופק על ידי Changelog Media. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Changelog Media או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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How Anthropologie gets omnichannel right (and what to learn) 27:29

לפני 14 ימים27:29

הפעל מאוחר יותר

רשימות

לייק

אהבתי

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

לפני שנה 53:14

MP3•בית הפרקים

Hazel Weakly joins Justin and Autumn to talk about when to build abstractions and how to implement them. They also share experiences from tech conferences, and delve into the importance of building community and psychological safety in tech environments.

Join the discussion

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Sponsors:

Sentry – Code breaks, fix it faster. Use the code CHANGELOG when you sign up to get $100 off the team plan. Don’t just observe. Take action. Sentry is the only app monitoring platform built for developers that gets to the root cause for every issue. 100,000+ growing teams use sentry to find problems fast.
Timescale – Purpose-built performance for AI Build RAG, search, and AI agents on the cloud and with PostgreSQL and purpose-built extensions for AI: pgvector, pgvectorscale, and pgai.
Retool – The low-code platform for developers to build internal tools — Some of the best teams out there trust Retool…Brex, Coinbase, Plaid, Doordash, LegalGenius, Amazon, Allbirds, Peloton, and so many more – the developers at these teams trust Retool as the platform to build their internal tools. Try it free at retool.com/changelog

Featuring:

Hazel Weakly – Website, GitHub, LinkedIn, Mastodon, X
Justin Garrison – GitHub, LinkedIn, X
Autumn Nash – GitHub, LinkedIn, X

Show Notes:

Interview

Something missing or broken? PRs welcome!

פרקים

1. This is Ship It! (00:00:00)

2. Sponsor: Sentry (00:00:52)

https://sentry.io/

3. GitHub Universe (00:03:17)

4. Hazel Weakly's background (00:08:27)

5. Sponsor: Timescale (00:10:28)

https://www.timescale.com

6. Home baked abstractions & store bought implementations (00:12:55)

7. Hazel's trap (00:19:05)

8. Building for convenience (00:24:08)

9. Commodotized implementations (00:28:47)

10. Abstraction is more than technology (00:31:47)

11. Sponsor: Retool (00:34:35)

https://retool.com/changelog

12. Handling different personas (00:36:36)

13. Working on the same goal (00:43:04)

14. Social links (00:50:46)

15. Outro (00:52:00)

2257 פרקים

#Changelog #Open Source #Oss #Software #Development #Changelog Media #Tech #Hackers

Changelog Master Feed

Abstractions and implementations (Ship It! #131)

Changelog Master Feed

344 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

Join the discussion

Changelog++ members save 9 minutes on this episode because they made the ads disappear. Join today!

Sponsors:

Sentry – Code breaks, fix it faster. Use the code CHANGELOG when you sign up to get $100 off the team plan. Don’t just observe. Take action. Sentry is the only app monitoring platform built for developers that gets to the root cause for every issue. 100,000+ growing teams use sentry to find problems fast.
Timescale – Purpose-built performance for AI Build RAG, search, and AI agents on the cloud and with PostgreSQL and purpose-built extensions for AI: pgvector, pgvectorscale, and pgai.
Retool – The low-code platform for developers to build internal tools — Some of the best teams out there trust Retool…Brex, Coinbase, Plaid, Doordash, LegalGenius, Amazon, Allbirds, Peloton, and so many more – the developers at these teams trust Retool as the platform to build their internal tools. Try it free at retool.com/changelog

Featuring:

Hazel Weakly – Website, GitHub, LinkedIn, Mastodon, X
Justin Garrison – GitHub, LinkedIn, X
Autumn Nash – GitHub, LinkedIn, X

Show Notes:

Interview

Something missing or broken? PRs welcome!

פרקים

1. This is Ship It! (00:00:00)

2. Sponsor: Sentry (00:00:52)

https://sentry.io/

3. GitHub Universe (00:03:17)

4. Hazel Weakly's background (00:08:27)

5. Sponsor: Timescale (00:10:28)

https://www.timescale.com

6. Home baked abstractions & store bought implementations (00:12:55)

7. Hazel's trap (00:19:05)

8. Building for convenience (00:24:08)

9. Commodotized implementations (00:28:47)

10. Abstraction is more than technology (00:31:47)

11. Sponsor: Retool (00:34:35)

https://retool.com/changelog

12. Handling different personas (00:36:36)

13. Working on the same goal (00:43:04)

14. Social links (00:50:46)

15. Outro (00:52:00)

2257 פרקים

#Changelog #Open Source #Oss #Software #Development #Changelog Media #Tech #Hackers

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Vibe coding is the new vibe, AI engineers are all taking about MCP, Tom Usher wants you to kill your algorithmic feeds, Curiositry shares his troubleshooting expertise, Nikola Ðuza thinks we should keep blogging for the LLMs & James Stanier answers the question, should managers still code? View the newsletter Join the discussion Changelog++ members save 1 minute on this episode because they made the ads disappear. Join today! Sponsors: Temporal – Build invincible applications. Manage failures, network outages, flaky endpoints, long-running processes and more, ensuring your workflows never fail. Register for Replay in London, March 3-5 to break free from the status quo. Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…

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Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.