China Travel Trends - What's The New Normal?

China Marketing Weekly

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Hello!

This week we’re looking into Chinese travel trends.
We hope to help you understand what’s going on with Chinese tourism, both inside China and in/out of China.

In short, domestic travel in China is back to normal, with strong travel over Qingming Festival. Many Chinese citizens feel safe from COVID and they’ve become even more comfortable with travelling.
But first, two now-travel news items.
Topics and sources:

Alibaba fined 2.8 Billion USD, vows to end forced exclusivity.

Source (English): https://technode.com/2021/04/12/alibaba-pledges-end-to-forced-exclusivity-after-antitrust-penalty/

Chinese citizens prefer less military spending, more income equality.

Source (English): https://www.neican.org/p/briefing-alibaba-fine-huawei-and

How did COVID affect tour guides in China and elsewhere?
Source: Interviews of tour guides on https://www.synotrip.com
China domestic tourism booming for Qingming Festival.

Source (Chinese): http://123.232.116.200/articleContent/2241_857140.html

Source (English): https://www.bbc.com/news/world-europe-56621342

China has given 120 million COVID vaccinations so far.

Source (English): https://www.hstong.com/news/detail/21040117070459961

Hainan seeks modern cultural tourism, builds pavilions by the seaside.

Source (English): https://jingculturecommerce.com/pavilions-by-the-seaside/
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