Class Unity podcast

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

לפני 12 ימים27:29

הפעל מאוחר יותר

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לייק

אהבתי

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Class Unity

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We are a Marxist pole of attraction that works both within the DSA and outside of it to support the development of class struggle politics.

29 פרקים

#Science #Politics #News #Social Sciences #Government #Class Unity

Class Unity

updated לפני 11 ימים

שתפו

בית הסדרות•Feed

We are a Marxist pole of attraction that works both within the DSA and outside of it to support the development of class struggle politics.

29 פרקים

#Science #Politics #News #Social Sciences #Government #Class Unity

כל הפרקים

Class Unity

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Transmissions Ep. 1 7 w/ Ben Thomason

לפני 11 ימים

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In this episode, Jamal, Heph, Daniel, and Martin speak with Ben Thomason on USAID, the Middle East, the new Trump administration, tariffs and more. Ben Arthur Thomason is an expert on twentieth and twenty-first century US empire and international relations and completed his PhD in American Culture Studies at Bowling Green State University in 2024. Ben can be followed on Twitter/X @benthomason95…

Class Unity

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FTC Manning Talks to Class Unity about Rent, Land, Class, and Politics.

לפני 14 ימים

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FTC Manning Talks to Class Unity about Rent, Land, Class, and Politics. Support Class Unity by making a donation today: https://www.paypal.com/donate/?h… You can find the essay we discussed at: https://drive.google.com/file/d/… You can find their work at: https://independent.academia.edu… https://academicworks.cuny.edu/c… You can find us at: https://classunity.org Join us, subscribe, and donate today!…

Class Unity

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Transmissions Ep. 16: Election Autopsy 2024 1:34:22

לפני 19 weeks1:34:22

1:34:22

Class Unity members cover the reaction of the Democratic Party to Kamala Harris’ loss and discuss what we can expect in Donald Trump’s next presidency.

Class Unity

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Transmissions Ep. 15: Elections Special 2024 1:54:20

לפני 23 weeks1:54:20

1:54:20

Class Unity members discuss the upcoming U.S. presidential elections, the state of the U.S. politics and the economy, and how they relate to global geopolitical developments.

Class Unity

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PoliEdPod12: Geopolitical Economy (w/ Radhika Desai)

לפני 32 weeks

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Radhika Desai talks with Class Unity about geopolitical economy, imperialism, realism, the state of the left, and and dollar hegemony. She is the author of “Geopolitical Economy: After US Hegemony, Globalization and Empire” (2013) and “Capitalism, Coronavirus and War” (2022). You can find Class Unity here: https://classunity.org Please consider making a donation or joining today!…

Class Unity

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PoliEdPod 11: American Imperialism & “Democracy Promotion” (w/ Ben Thomason) 1:45:30

לפני 36 weeks1:45:30

1:45:30

In this episode, Jamal, Heph and Daniel speak to Ben Thomason, an expert on American culture and politics, on so-called “democracy promotion,” and the way in which the US uses media and civil society to manipulate other countries in furtherance of corporate interests. Here is some of Thomason’s recent work: 2022 article, “Save the Children, Launch the Bombs: Propaganda Agents Behind The White Helmets (2016) Documentary and Media Imperialism in the Syrian Civil War” – https://www.theprojectorjournal.com/save-the-children 2022 blog post, “directing the moderat rebels: Syria as a Digital Age Crucible for Information and propaganda warfare” – https://www.hamptonthink.org/read/directing-the-moderate-rebels-syria-as-a-digital-age-crucible-for-information-and-propaganda-warfare 2024 article, “The moderate rebel industry: Spaces of Western public–private civil society and propaganda warfare in the Syrian civil war” – https://doi.org/10.1177/17506352241239142 2024 dissertation on democracy promotion, “Making Democracy Safe for Empire: A History and Political Economy of the National Endowment for Democracy, United States Agency for International Development, and Twenty-First Century Media Imperialism” – http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1711480290212777 References: Marcie Smith (2019), “Change Agent: Gene Sharp’s Neoliberal Nonviolence” https://nonsite.org/change-agent-gene-sharps-neoliberal-nonviolence-part-one/ Thomason can be followed on Twitter/X @BenThomason95.…

Class Unity

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PoliEdPod 10: The Cargo Cult of Woke (w/ Christian Parenti)

לפני 39 weeks

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Christian Parenti talks with Class Unity about the “compatible left”, so-called Wokeness, contemporary politics, and institutions like the CIA. Parenti is the author of “Radical Hamilton” (2020) and “Tropic of Chaos” (2011). You can find his article here: https://catalyst-journal.com/2024/06/… You can find Class Unity here: https://classunity.org Please consider making a donation or joining today!…

Class Unity

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PoliEdPod 9: Michael Heinrich on Reading Marx

לפני 43 weeks

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Michael Heinrich talks to Class Unity about Marx’s Capital, Politics, and the contemporary Left.

Class Unity

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Transmissions Ep. 14: George Galloway, the Workers Party, and Joti Brar 1:15:48

לפני 1 year1:15:48

1:15:48

Welcome to Transmissions Episode 14! In this episode, Jamal, Heph, and Daniel discuss the recent political victory of George Galloway, the Workers Party, and Joti Brar on “Class Unity”, and the prospects for class politics at present. On the Class Unity podcast channel you can find Transmissions, our podcast for topical discussions and interviews, and PoliEdPod, the podcast featuring great content from our Political Education Committee. If you are interested in this discussion, consider joining Class Unity today, and get involved in our Political Education Committee. Please follow us on your podcast app of choice, and leave a kind review! https://classunity.org Tweets by Class_Unity…

Class Unity

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PoliEdPod 8: Beyond the Duopoly? Parties, Unions, and Labor (w/ Catherine Liu) 1:30:01

לפני 1 year1:30:01

1:30:01

Welcome to Episode 8 or CU’s PoliEdPod series! In this episode, Catherine Liu joins us for a discussion of recent debates about the relation between Republican and Democratic parties and labor. For background, listeners may want to check out the articles which initiated this debate, by Sorab Amari and Dustin Guastella, along with a contribution by Liu herself: Sohrab Ahmari, “How the GOP Can Mend Fences With Unions,” https://www.compactmag.com/article/how-the-gop-can-mend-fences-with-unions/ Dustin Guastella, “Can the Republican Party Become A Vehicle for Equality?,” https://damagemag.com/2023/12/07/can-the-republican-party-become-a-vehicle-for-equality/ Catherine Liu, “Self Defeating Personality Disorder: some thoughts about the Ahmari/Guastella debate,” https://cliuanon.substack.com/p/self-defeating-personality-disorder?utm_source=profile&utm_medium=reader2 A video recording of this episode can be found at the link below: —//—…

Class Unity

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PoliEdPod 7: The Cost of Living Crisis and the State of Capitalism (w/ Costas Lapavitsas)

לפני 1 year

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One of the worlds leading Marxist economists talks to us about the recent problems of inflation, class politics, and the global economy. Check out Lapavitsas’s latest collaborative efforts here: You can listen to the audio-only version of this event in our podcast feed, or you can watch the livestream via YouTube, below:…

Class Unity

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Transmissions Ep. 13: James A. Smith of The Popular Show

לפני 1 year

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Hello friends! Welcome to another episode of Class Unity ‘Transmissions’! Our guest for this episode is none other than James A. Smith, co-host with David Slavick of The Popular Show. Smith is also the author of Other People’s Politics: Populism to Corbynism (Zer0 Books, 2019) and coauthor with Mareile Pfannebecker of Work Want Work: Labour […]…

Class Unity

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Transmissions Ep. 12: Leftoid Busywork 2:11:29

לפני 1 year2:11:29

2:11:29

Welcome to Episode 12 ‘Transmissions,’ a Class Unity podcast. In this lighthearted episode we discuss the question of Leftoid Busywork. We open with an except from The Phantom Tollbooth (1970), an animated adaptation of the novel by the same name, by Norton Juster. In the clip, the young protagonist Milo meets a character named the […]…

Class Unity

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Transmissions Ep. 11: Exiting the Vampire Castle – 10-Year Anniversary (w/ Efraim Carlebach) 1:25:23

לפני 1 year1:25:23

1:25:23

Welcome to Episode 11 of Class Unity Transmissions! In this episode, we are joined by Efraim Carlebach to discuss the 10-year anniversary of the publication of Mark Fisher’s seminal essay, Exiting the Vampire Castle. Published on November 24, 2013, Fisher’s essay is remembered today as a powerful shot across the bows of what was known […]…

Class Unity

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PoliEdPod 6: Marx and the American Civil War 48:53

לפני 1 year48:53

48:53

If Marxism is a theory of history grounded in economics, how should Americans understand our own history from a Marxist perspective? What can the critique of political economy tell us about the major events of American life from the Revolution to the World Wars to today? What are the class dynamics animating the most crucial […]…

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