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Kelly Hopping | Aligning sales and marketing | CMO Convo
Manage episode 423055980 series 3470148
תוכן מסופק על ידי Richard King and CMO Alliance. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Richard King and CMO Alliance או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.com
It's one of the most common problems in marketing, particularly in SaaS: How do you get your sales and marketing function in alignment?No organization wants to have their sales and marketing teams toiling away in silos, failing to communicate on key strategies and initiatives. misaligned goals lead to poor lead nurturing, and that has a very obvious negative impact on conversion.
But how do you get sales and alignment in order? That's what we wanted to find out. So, we sat down with seasoned marketing veteran Kelly Hopping to find out exactly how you can put actionable strategies in place so you can have your sales and marketing functions running along in sync.
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