58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education.

In this episode, we discuss:

• The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification and crafting future state design principles.

• How Sheena engaged the team and executive along the re-design process to get their buy-in and insights.

• How Gemma and Sheena implemented Agile Marketing at Keypath and the key drivers for this.

• The incredible results Keypath has achieved (and challenges they have had to overcome) with the new team structure complemented by an agile implementation.

Full disclosure, Keypath is a client of Growth Generators but the outcomes and learning were too good not to share!

According to a recent Gartner study, Seventy-five per cent of CMOs are facing increased pressure to “do more with less” to deliver profitable growth in 2023. Because of this, 86% of marketers said they must make significant changes to how the marketing function works to achieve a sustainable result. (Gartner 2023 CMO Spend and Strategy Survey)

So, this episode may provide some useful strategies and thought-starters on how you can do this.

Enjoy the show!

P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Sheena and Gemma, with all the tips and strategies laid out in an easy-to-read format.

References

• Dr Seuss - Oh, the Places You’ll Go!

• Mikael Krogerus and Roman Tschäppeler - The Communication Book

Contact Sheena

• Find Sheena and Gemma on LinkedIn and mention you heard them on the podcast. Find out more about Keypath Education

Contact Growth Generators

• Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework.

• Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show.

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This podcast was produced by Ty Hayes and edited by Clare Ryan.

Thank you and enjoy the show!