))
Actively Seeking Purpose with Steven Cragle, CMO and CCO UnitedHealthcare Global
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on October 11, 2022 15:00 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 300265016 series 2940217
תוכן מסופק על ידי Tania Yuki. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Tania Yuki או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of Shareablee's CMO Pulse, Steven Cragle, Chief Marketing and Communications Officer, UnitedHealthcare Global at UnitedHealth Group talks about his unique "anthropological" approach to marketing, and what that means for how he's been thinking of marketing as a whole particularly during the pandemic. As consumer attention becomes even more fragmented, Cragle talks in particular about how important it is for marketers to remember that each person has so many identities, and that only focusing on those aspects of a consumer that matter to a brand in order to sell to them will leave a campaign drastically short.
Also, Cragle addresses other important topics such as how he finds purpose in his professional career (and how "purpose" needs to be treated more like a moving target that must be pursued actively rather than a passive destination), as well as the interesting challenge of bringing data to the heart of the creative process.
Interview by Tania Yuki, CEO and Founder Shareablee
37 פרקים
שתפו
