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Becoming Truly Customer Centric with Julie Springer, CMO Transunion
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תוכן מסופק על ידי Tania Yuki. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Tania Yuki או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
“I’m a consumer, and I’m a B2B marketer”
In this CMO Pulse interview Julie Springer, Chief Marketing Officer of Transunion, shares her experience of adapting as a marketer and leader throughout the pandemic, to shift towards what Springer describes as "true customer-centricity". While it has always been critical, 2020/2021 has created new opportunities for marketers to truly build empathy and hold themselves to a new standard when it comes to authenticity and connecting with customers in a meaningful way.
Julie also shares her perspective on the future of marketing, which - while clearly still in flux - will be centered around 1:1 connections and authenticity of relationships.
"I think social is going to boom even more than it already has. It’s easy for people to think of social as (purely) a consumer channel - but social is business, business is consumer, they are all intertwined. When you think about authenticity of relationships, there is no better channel for that 1:1, and then that ability to exchange in real time and beyond"
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