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Making a Difference with Roxanna Kassam Kara, Ronald McDonald House Canada
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תוכן מסופק על ידי Tania Yuki. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Tania Yuki או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
"For many, many years 'Marketing' was kind of a dirty word in the Charity sector"
In this episode of Shareablee's CMO Pulse, we interview Roxanna Kassam Kara, National Director of Marketing and Communities with Ronald McDonald House Canada about what it means to be in impact marketing, her transition to the non-profit world from traditional marketing for large-scale consumer packaged goods brands, and her approach to innovation.
Interview by Tania Yuki, CEO Shareablee.
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