208. Your Rinse + Repeat List Building Plan

Coaches on a Mission

So this is the 4th episode in our special Greatest Hits List Building series. This week and next, we’re going to focus on strategy, so buckle up my friend.

My guest is Amy Goldmacher. Amy helps aspiring nonfiction authors go from book idea, to proposal, to draft to getting to a publishable book. Her clients are often experts who just need help taking all of their expertise and putting it into a book.

Amy has a super fun lead magnet. It’s a bookmark that walks would-be writers through 4-ways to nail down the title of their book. What’s been missing for Amy is a concrete and repeatable strategy to actually get her lead magnet out in the world. Not only to build her list, but test the effectiveness of her lead magnet marketing, opt-in page conversion, and how well the lead magnet leads to paying clients.

So, Amy and I walk through 4 simple and repeatable ways she can start promoting her lead magnet and get more aspiring authors on her list. Get ready to take some notes because I know you can try out at least one of the strategies we discuss in this episode.

Key Takeaways

• Data-Driven Optimization: Tracking key data points is essential for evaluating lead magnet effectiveness
• Contextual Clarity: Provide clear context and value proposition on lead magnet landing pages
• Consistent List-Building Habits: Implement a repeatable lead magnet promotion plan monthly
• Authentic Direct Messaging: Be transparent and concise when reaching out to followers and focus on providing value rather than pushing for a sale
• Four-Week Promotion Plan: Implement a structured approach to promote your lead magnet
• Segmentation for Effective Communication: Tag subscribers appropriately to segment your email list for future promotions

Timestamps & Key Topics

[01:50] Introduction and setting the agenda
[03:30] Tracking data points for lead magnet effectiveness
[06:06] Amy describes her audience and services
[06:48] Overview of Amy's lead magnet concept/span>
[11:05] Review of Amy's landing page
[16:23] Exploration of Amy's current lead magnet marketing efforts
[19:29] Four-step monthly list-building plan
[20:40] Leveraging social media platforms for lead magnet promotion
[21:44] Using direct messaging for sharing lead magnets
[25:42] Dallas outlines a four-week lead magnet promotion plan
[27:40] Segmenting your email list for different audiences
[30:40] Reviewing Amy’s action items
[31:32] Dallas and Amy discuss accountability for implementing the strategy and measuring success

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply

CONNECT WITH AMY:
INSTAGRAM: @solidgoldmacher
WEBSITE: amygoldmacher.com
FACEBOOK: facebook.com/amy.goldmacher

CONNECT WITH ME:
INSTAGRAM: @dallastravers