How to Craft a Successful Sales Email Sequence

Cocktails & Content Creation

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The Agile Brand with Greg Kihlström®

1
#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 23:28

לפני 3 ימים23:28

הפעל מאוחר יותר

רשימות

לייק

אהבתי

23:28

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

לפני שנתיים 50:21

MP3•בית הפרקים

Episode 138: How to Craft a Successful Sales Email Sequence

Welcome to episode 138 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to craft a successful email sales sequence with Sarah Noel Block of Tiny Marketing.

In our one-hundred-and-thirty-eighth episode you’ll learn:

About how she works with clients using her Mad Lib Workshops with Internal Company Stakeholders
The importance of your sales email sequence and how it ties into your email welcome sequence and nurture email sequence
Some of Sarah’s real copy from her real clients on how to overcome objections
How often you should be sending sales emails including cadence and how seasonality comes into play
Tips to not sound salesly
How to leverage a countdown timer and best practices on limited-time offers
The tech she uses to properly set up her sales sequences

About our Guest:

Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:

Tiny Marketing by Sarah Noel Block
Sarah Noel Block on Facebook
@sarahnoelblock on Twitter
@sarahnoelblock on Instagram
@sarahnoelblock on YouTube
Tiny Marketing on LinkedIn
Avoid Content Burnout With Core Content On-Demand Webinar

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

166 פרקים

#Entrepreneur #Business #Podcasting Education #Marketing #Cocktails Content Creation #Content Creation

Cocktails & Content Creation

How to Craft a Successful Sales Email Sequence

Cocktails & Content Creation

published לפני שנתיים

שתפו

MP3•בית הפרקים

Episode 138: How to Craft a Successful Sales Email Sequence

In our one-hundred-and-thirty-eighth episode you’ll learn:

About how she works with clients using her Mad Lib Workshops with Internal Company Stakeholders
The importance of your sales email sequence and how it ties into your email welcome sequence and nurture email sequence
Some of Sarah’s real copy from her real clients on how to overcome objections
How often you should be sending sales emails including cadence and how seasonality comes into play
Tips to not sound salesly
How to leverage a countdown timer and best practices on limited-time offers
The tech she uses to properly set up her sales sequences

About our Guest:

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:

Tiny Marketing by Sarah Noel Block
Sarah Noel Block on Facebook
@sarahnoelblock on Twitter
@sarahnoelblock on Instagram
@sarahnoelblock on YouTube
Tiny Marketing on LinkedIn
Avoid Content Burnout With Core Content On-Demand Webinar

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

166 פרקים

#Entrepreneur #Business #Podcasting Education #Marketing #Cocktails Content Creation #Content Creation

כל הפרקים

Cocktails & Content Creation

1
Conquering the Winter Content Creation Rut 12:39

לפני 14 weeks12:39

12:39

Winter can be a challenging time for content creators, with shorter days, colder weather, and limited outdoor opportunities. In this episode, Kate shares practical tips and strategies for overcoming the winter content creation rut and staying inspired, even when the weather isn't cooperating. Key Takeaways: Embrace indoor spaces: Transform your home into a cozy photoshoot haven or explore unique indoor locations like museums and cafes. Maximize natural and artificial light: Take advantage of the golden hour and invest in affordable lighting equipment for indoor shoots. Get creative with winter themes: Create content around winter fashion, cozy recipes, holiday decor, or winter activities. Explore new formats: Experiment with stop-motion videos, time-lapses, or behind-the-scenes glimpses to keep your content fresh. Collaborate and connect: Partner with other creators for joint projects or engage your audience with challenges and Q&A sessions. Prioritize self-care: Take breaks from social media, engage in inspiring activities, and plan ahead to avoid burnout. Additional Notes: This episode is packed with practical advice for content creators of all levels, from beginners to seasoned pros. Winter can be a time of reflection and renewal. Use this time to experiment with new ideas and approaches to your content. Remember to prioritize your well-being and avoid burnout during the colder months. Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂 Kate…

Cocktails & Content Creation

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Tech Toolkit for Content Creators: Essential Apps and Software 12:31

לפני 15 weeks12:31

12:31

Want to unlock the secrets to streamlined content creation? In this episode, Kate shares her favorite tech tools and apps for creating, editing, and scheduling content across various platforms. From photography and video editing to social media management and blog publishing, discover the essential tools that can elevate your content creation game and maximize your productivity. Key Takeaways: Discover Kate's go-to tools for creating Instagram Reels and TikToks, including her preferred camera, editing app, and scheduling methods. Learn about the essential tools for crafting engaging Instagram posts and carousels. Explore the tools and platforms Kate uses for writing, editing, and publishing blog posts. Gain insights into streamlining your workflow and maximizing productivity with tools like Notion and Trello. Discover free and paid options for various content creation needs, including Canva, CapCut, Google Docs, Lightroom, and Adobe Creative Cloud. Resources & Links: Canva CapCut Google Docs Lightroom Mobile Adobe Creative Cloud Notion - Also, check out this episode on how much I love Notion Trello Grab my content calendar template @fashionablykateandco Additional Notes: This episode is packed with practical advice and recommendations for content creators of all levels. Consider your budget and content creation needs when choosing tools and software. Don't be afraid to experiment with different options to find what works best for you. Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂 Kate…

Cocktails & Content Creation

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The Reel Formula: Why I'm Embracing Structure (and Not Afraid of Losing Followers) 12:20

לפני 16 weeks12:20

12:20

Feeling stuck in a rut with your Instagram Reels? In this episode, Kate shares her "Reel-y Big Revelation" about finding a formula for creating consistent, high-quality content. Discover the benefits of using a formula, how to overcome the fear of change, and practical tips for developing your own Reel formula that aligns with your strengths and resonates with your audience. Key Takeaways: A formula can help you create Reels more consistently and efficiently. Incorporating your unique voice and perspective can improve your storytelling and audience engagement. Changing your content strategy can be scary, but prioritizing authenticity over numbers is key. Finding a formula that works for you can unleash your creativity and help you achieve your content goals. Resources & Links: @fashionablykateandco Old Format: PEM Exhibit Event New Format “Kate’s Take”: Cute Cafes in Mystic, CT Additional Notes: This episode is especially helpful for content creators who feel overwhelmed or uninspired by Instagram Reels. Developing a formula can help you overcome creative blocks and create content more consistently. Don't be afraid to experiment and evolve your formula over time. Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂 Kate…

Cocktails & Content Creation

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Collaboration Power-Up: How I Gained Followers with Collabs and Giveaways 15:57

לפני 17 weeks15:57

15:57

Want to boost your Instagram growth and engagement? In this episode, Kate shares her experience with running a successful 12-day giveaway campaign in collaboration with various brands. Discover how to find and secure collaborations, structure impactful giveaways, and reap the benefits beyond just follower growth. Key Takeaways: Collaborations and giveaways can be a powerful tool for Instagram growth. Learn how to identify potential partners, craft compelling pitches, and structure giveaways for maximum impact. Discover the benefits of collaborations, including increased engagement, brand awareness, and community building. Gain insights into Kate's 12 Days of Fashionably Kate's Favorites Giveaway and the lessons she learned. Resources & Links: @fashionablykateandco Additional Notes: This episode is packed with practical tips for running successful giveaways and collaborating with brands. Giveaways can be a valuable strategy for content creators of all levels, from beginners to seasoned pros. By strategically planning and executing collaborations and giveaways, you can achieve significant growth and engagement on Instagram. Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂 Kate…

Cocktails & Content Creation

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Visual Storytelling: Captivating Your Audience with Images and Videos 15:20

לפני 18 weeks15:20

15:20

Episode Title: Visual Storytelling: Captivating Your Audience with Images and Videos Episode Summary: Want to create content that truly captivates your audience? In this episode, Kate explores the power of visual storytelling, sharing practical tips and techniques for crafting compelling visuals that grab attention, evoke emotions, and leave a lasting impact. Discover how to elevate your photography and video editing skills to become a visual storyteller. Key Takeaways: Visual storytelling is essential for engaging your audience and making your content memorable. Learn photography basics like lighting, composition, and focus to create visually appealing images. Discover video editing techniques, including shot planning, music selection, and the use of text and transitions. Gain inspiration from successful content creators who excel at visual storytelling. Resources & Links: @MuradOsmann @KatelynJames @TheBlondeAbroad Fashionably Kate & Co. Instagram Additional Notes: This episode is packed with practical advice for both photography and video editing. Visual storytelling is a valuable skill for content creators of all levels, from beginners to seasoned pros. By mastering the art of visual storytelling, you can elevate your content and create a deeper connection with your audience. Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂…

Cocktails & Content Creation

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Repurposing Rockstar: Turning One Piece of Content into Many 16:13

לפני 19 weeks16:13

16:13

Episode Summary: Want to maximize your content's reach without spending hours creating something new every day? In this episode, Kate explores the art of repurposing content, sharing creative ideas for transforming your existing work into various formats for different platforms. Discover how to become a repurposing rockstar and get the most mileage out of your content creation efforts. Key Takeaways: Repurposing content saves time, expands your reach, and reinforces your message. Learn how to turn blog posts into social media content, videos into podcasts, and more. Discover creative strategies for repurposing content across different platforms. Gain inspiration from successful content creators who excel at repurposing. Resources & Links: Marie Forleo Vanessa Lau Fashionably Kate & Co. Instagram Additional Notes: This episode is packed with practical tips for repurposing blog posts, videos, and podcasts. Repurposing is a valuable strategy for content creators of all levels, from beginners to seasoned pros. By strategically repurposing your content, you can save time, increase your reach, and boost engagement. Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂 Kate…

Cocktails & Content Creation

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Content Batching Bonanza: Maximizing Efficiency for Solo Creators 8:36

לפני 20 weeks8:36

8:36

Episode Summary: Ready to unlock the secret to content creation productivity? In this episode, Kate dives deep into the power of content batching, sharing practical tips and strategies for planning, creating, and scheduling content in batches. Discover how batching can help you stay organized, focused, and efficient, even with a busy schedule. Key Takeaways: Content batching is a game-changer for solopreneurs and content creators. Learn how to plan ahead, dedicate time for specific tasks, and organize your content for maximum efficiency. Discover how batching can improve focus and consistency across different content formats. Gain insights into Kate's personal batching workflow and her favorite organizational tools. Resources & Links: Notion (for content organization) Episode 155: Organization is Key (how Kate uses Notion) Fashionably Kate & Co. Instagram Additional Notes: This episode is especially helpful for content creators, solopreneurs, and anyone who struggles with productivity and organization. Experiment with different batching techniques to find what works best for your workflow. Consider using a project management tool like Notion or Trello to organize your content calendar and track your progress. Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂 Kate…

Cocktails & Content Creation

1
Organization is Key: How I Use Notion to Keep My Content Organized 11:49

לפני 21 weeks11:49

11:49

Episode Summary: Feeling overwhelmed by the chaos of content creation? In this episode, Kate dives into her favorite organizational tool, Notion, and shares how it helps her stay on top of her busy schedule and manage her workflow with ease. Discover why Notion is a game-changer for content creators, especially those with ADHD, and learn practical tips for maximizing this versatile platform. Key Takeaways: Notion is a powerful tool for organizing content calendars, projects, and collaborations. Learn how to leverage Notion's features, including customizable pages, templates, and integrations with other tools. Discover how to use Notion to improve productivity, streamline workflows, and stay focused. Gain insights into Kate's personal Notion workflow and how she uses it to manage her content creation process. Resources & Links: Notion Plannism Etsy Store (for Notion templates) Fashionably Kate & Co. Instagram: @fashionablykateandco Additional Notes: This episode is especially helpful for content creators, solopreneurs, and anyone with ADHD who struggles with organization. Notion offers a free version with ample features for individual use. Experiment with different templates and workflows to find what works best for you. Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂 Kate…

Cocktails & Content Creation

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OMG We're back again ... 3:24

לפני 22 weeks3:24

3:24

Welcome back to Cocktails & Content Creation! Your host, Kate, is back after a year-long hiatus and ready to share her journey as a solopreneur. In this episode, she discusses the podcast's new direction, her experiences with navigating the challenges and triumphs of solopreneurship, and what you can expect in future episodes. Key Takeaways: The podcast is back with a renewed focus on content creation for solopreneurs and small businesses. Kate shares her personal experiences with building a successful business and embracing the solopreneur life. Learn about the challenges and rewards of running your own show. Discover upcoming episode topics, including content batching, repurposing, visual storytelling, community building, and collaboration strategies. Resources & Links: Fashionably Kate & Co. @fashionablykateandco @cocktailsandcontentcreation Make sure you subscribe to the podcast on your favorite platform. Thank you for listening! Kate…

Cocktails & Content Creation

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Special Announcement 1:01

לפני 1 year1:01

1:01

Special Announcement To Our Loyal Listeners: After 3 years and 152 episodes we are taking an extended break as a result of changing priorities and businesses. We appreciate all of your support over these past few years. It has been our honor to bring you this podcast in the hopes that it has helped you gain confidence in your content creation journey. This isn’t necessarily goodbye, just see you soon. We will be spending the next few months figuring out how this podcast can evolve to become more aligned with our life and career changes. Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

1
The Big Announcement 19:01

לפני 1 year19:01

19:01

Episode 153: The Big Announcement Welcome to episode 153 of the Cocktails & Content Creation Podcast! For this episode, we’re going to share a big announcement regarding the future of this podcast. Resources @JessieWymanPhotos on Instagram @FashionablyKateAndCo on Instagram To Our Loyal Listeners: After 3 years and 152 episodes we are taking an extended break as a result of changing priorities and businesses. We appreciate all of your support over these past few years. It has been our honor to bring you this podcast in the hopes that it has helped you gain confidence in your content creation journey. This isn’t necessarily goodbye, just see you soon. We will be spending the next few months figuring out how this podcast can evolve to become more aligned with our life and career changes. Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

1
2024 Content Trend Predictions 16:57

לפני 1 year16:57

16:57

Episode 152: 2024 Content Trend Predictions Welcome to episode 152 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss our predictions for content trends in 2024. In our one hundred and fifty-second episode you’ll learn: Our predictions for content trends next year What platforms we feel will be “where it’s at” in 2024 Why we think video is going to become a bigger part of content creation marketing Why course creation is going to continue to play a large role in monetizing when it comes to content creation What role we feel AI will play in content creation Resources @fashionablykateandco on Instagram @fashionablykateandco on TikTok @jessiewymanphotos on Instagram @jessiewymanphotos on TikTok Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

1
Creative Content Examples that we Love Part III 26:21

לפני 1 year26:21

26:21

Episode 151: Creative Content Examples that we Love Part III Welcome to episode 151 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss creative content examples that we love. In our one hundred and fifty-first episode you’ll learn: From Kate on two niches that she’s been inspired by lately From Jessie on two content categories that have really inspired her lately A few thoughts from both Kate & Jessie on WHY they feel this content is so good! How content creation can be about anything you want it to be Resources @thezachoi on TikTok @paris.explore on Instagram @newyorkcity.explore on Instagram @nostalchicks on Instagram Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

1
How to Identify Your Core Values 46:09

לפני 1 year46:09

46:09

Episode 150: How to Identify Your Core Values Welcome to episode 150 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to identify your core values with Laura Johns, Founder and CEO at The Business Growers. In our one-hundred-and-fiftieth episode you’ll learn: Why it is important to identify your brand’s core values Why those values need to start with how you treat your employees About our Guest: Laura Johns is the founder and CEO of The Business Growers, a marketing firm serving the B2B telecom, SaaS, IT, and cloud-services industries. For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecommunications industry before starting The Business Growers. Her career focus is developing marketing strategies for technology companies that lead to tangible success. Today, The Business Growers serves over 50 clients in 15 states. Laura has been honored as “Top 50 under 40” and “Top 50 Leading Women in Business” in her home state of Mississippi. Today, she is a member of the Leadership Mississippi program, an honor bestowed on a select by the Mississippi Economic Council. Laura graduated cum laude from Mississippi College and earned a Master of Arts degree from the University of Alabama. She is the co-founder and host of The Home and The Hustle podcast for working moms and The Know, Grow and Scale videocast and podcast for entrepreneurs. Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: The Business Growers The Biz Growers on Facebook @laurapjohns on Twitter @laurapickardjohns on Instagram @thebusinessgrowers on Youtube Lauren Pickard Johns on LinkedIn Laura Johns on Kitcast Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

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Knowing When It’s Time To Ditch The Day Job And Take Your Passion Full-Time 48:18

לפני 1 year48:18

48:18

Episode 149: Knowing When It’s Time To Ditch The Day Job And Take Your Passion Full-Time Welcome to episode 149 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about knowing when it’s time to ditch the day job and take your passion full-time with Jane Goodrich of Picsello. In our one-hundred-and-forty-ninth episode you’ll learn: The factors you need to consider before ditching your day job The signs that you’re ready to take your passion full-time Why networking can be key in helping you make the transition How you can shift your mindset so you can start taking your side hustle seriously About our Guest: Jane Goodrich is an accomplished newborn and family photographer, a seasoned expert in photography business, a professional mentor, and the visionary Founder of Picsello. Since 2017, Jane has been mentoring photographers and has taught classes and seminars for organizations such as PPA, Ana Brandt’s Baby University, The Baby Summit, and the Milkyway’s Business Retreat. She has also made significant contributions by sharing her invaluable insights on the business aspects of photography through platforms like PetaPixel. Jane’s latest business venture is dedicated to empowering fellow photographers to attain their utmost levels of success. Picsello is purpose-built software designed to provide the tools and support for photographers in the management, marketing, and monetization of their businesses. Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: Jane Goodrich Picsello @Picsello on Facebook @TeamPicsello on Twitter (X) @TeamPicsello on Instagram @Picsello on YouTube Picsello on LinkedIn Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

1
From Corporate to Creative: Navigating the Entrepreneurial Journey 46:59

לפני 2 years46:59

46:59

Episode 146: From Corporate to Creative: Navigating the Entrepreneurial Journey Welcome to episode 148 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about going from corporate to creative, navigating the entrepreneurial journey, with Holistic Branding Strategist and Content Creator, Deevo Tindall. In our one-hundred-and-forty-eighth episode you’ll learn: The things you needs to take into account when you are considering making the leap from corporate employee to entrepreneur How balancing a full-time job and working on your passion project at the same time can keep you from success About our Guest: Deevo Tindall is a dynamic and innovative Holistic Branding Strategist and Content Creator, with a passion for helping businesses tell their unique and authentic stories. Deevo's career began in the corporate world, with over 15 years of expertise navigating senior roles in organisations; before deciding to take the leap to start everything from scratch with his own entrepreneurial journey. As the Founder of Fusion Creative, his agency specializes in providing customized solutions that help businesses stand out and achieve their goals. Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: Fusion Creative Branding Fusion Photography Studio on Facebook @fusionphotog on Twitter (X) @fusionphotog on Instagram Fusion Photog on LinkedIn Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

1
Creating Content for a Hosted Stay as an Influencer 47:11

לפני 2 years47:11

47:11

Episode 147: Creating Content for a Hosted Stay as an Influencer Welcome to episode 147 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to create content for a hosted stay as an influencer and how you can get started in the niche today! In our one-hundred-and-forty-seventh episode you’ll learn: The different types of hosted stays along with the pros and cons of each How to start your portfolio as a travel influencer today How to get in touch with hotels and what to say in those pitch emails How to plan your stay as an influencer to benefit both you and the brands you are repping Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: Kate’s post on her hosted stay at The Cambria Portland Old Port Hotel Kate’s post from her fam trip to Salem, MA Kate’s post from her fam trip to the Berkshires in partnership with VisitMA Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

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Writer's Don'ts: What to Avoid in Business and Personal Blogging 50:29

לפני 2 years50:29

50:29

Episode 146: Writer's Don'ts: What to Avoid in Business and Personal Blogging Welcome to episode 146 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about writer's don'ts: what to avoid in business and personal blogging with Content Strategist, Amanda Hand. In our one-hundred-and-forty-sixth episode you’ll learn: The benefits of blogging for your business and how it can be a tool to build a rapport with your audience Why you should also be blogging on a personal level The difference between personal and business blogging The biggest “Writer’s Don’ts” - the things you should never do on your blog or when writing your articles Why being authentic and not writing what you think people want to read is key The best approach for titles and headlines Some Do’s for blogging that you can start incorporating into your content marketing plan today Ideas to help you stay consistent About our Guest: Amanda Hand is an accomplished Content Strategist specializing in Digital Marketing and SEO across diverse industries. Her expertise lies in creating high-performing content that drives business growth, managing international teams, and converting audiences through effective ad copy and long-form content. Beyond her corporate role, Amanda is passionate about helping individuals unlock their potential in digital marketing. With a unique blend of practical experience, leadership skills, and mentorship, she's a must-listen voice for anyone interested in the dynamic field of content strategy and SEO. Jessie’s Drink - Sex in the Jacuzzi 2 oz. Schnapps, raspberry 2 oz. Vodka 1 oz. Cranberry Juice 1 splash Orange Soda 1 oz. (unsweetened) Pineapple Juice 2 oz. Sprite 1 oz. Orange Juice Don’t forget to add the glow sticks like Jessie! Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: Regex SEO Regex SEO on Facebook @regexseo on Twitter @regexseo on Instagram @regexseo on YouTube Amanda Hand on LinkedIn Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

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Where To Shoot/Create Content When You Don't Have Your Own Space 27:28

לפני 2 years27:28

27:28

Episode 145: Where To Shoot/Create Content When You Don't Have Your Own Space Welcome to episode 145 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about where to shoot or create content when you don't have your own picture-perfect space with our resident photographer, Jessie Wyman. In our one-hundred-and-forty-fifth episode you’ll learn: Workarounds to make your home or office look shoot-worthy including tips on carving out spaces and thinking about angles What photographers should consider when thinking about shoot locations for clients Where you can find spaces that may fit your brand for a shoot if your own space will not work Why a blank wall can be your best friend Other ways to think outside the box to find a shoot-worthy space that are no-budget or low-budget Special considerations when choosing your location that can affect your lighting and aesthetic Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: Jessie Wyman Photography Home Studio List (use code jessiew2819 to save 10% off first reservation of $200 or more) Peerspace Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

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Owning your Content and Being prepared when Social Platforms go Offline 12:10

לפני 2 years12:10

12:10

Episode 144: Owning your Content and Being prepared when Social Platforms go Offline Welcome to episode 144 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about owning your content and being prepared when social platforms go offline. In our one-hundred-and-forty-fourth episode you’ll learn: How to create a plan for audience communication if Instagram goes down What email lists have to do with it Basic tips on getting people on your email list How your website can be your main conduit for business even when Instagram or other social media platforms fail Other outlets you should nurture that you can turn to when social media is down Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: Jessie Wyman Photography Fashionably Kate & Co. Episode 31: 3 Myths About Email Marketing Episode 55: Using Your Fab Factor To Grow Your Email List Episode 115: The Simple 3-Step Formula For Your Email Welcome Sequence Episode 127: How To Craft A Successful Email Nurturing Sequence Episode 138: How To Craft A Successful Sales Email Sequence Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

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How to use data-informed marketing to build a profitable B2B audience 44:51

לפני 2 years44:51

44:51

Episode 143: How to use data-informed marketing to build a profitable B2B audience Welcome to episode 143 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use data-informed marketing to build a profitable B2B audience with Janet Mesh of Aimtal. In our one-hundred-and-forty-third episode you’ll learn: What data you should be gathering when it comes to your marketing strategy How often you should be measuring that data, as well as tools to help you gather it Why taking a targeted approach with your content can be more productive then posting it all over the internet About our Guest: Janet Mesh is the CEO and Co-Founder of Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in six time zones all over the world. Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018 and Aimtal won the Sprout Social ‘Always Be Growing’ Award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to Aimtal's success, and has led to over a million dollars in sales for their clients in the last year. Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: Aimtal @meshymind on Twitter (X) Aimtal on YouTube Janet Mesh on LinkedIn SparkToro Aimtal’s Marketing in a Minute Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast…

Cocktails & Content Creation

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All About Influencer Collaborations 53:42

לפני 2 years53:42

53:42

Episode 142: All About Influencer Collaborations Welcome to episode 142 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk all about influencer collaborations with our in-house influencer, Kate Andrews. In our one-hundred-and-forty-second episode you’ll learn: The pros and cons of gifted collaborations The difference between gifted collaborations, paid collaborations and experiences Why you should start pitching to brands, even if you are just starting out The elements of a successful pitch (hint: keep it short and sweet!) Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: Fashionably Kate & Co. @fashionablykateandco on Instagram Rocket Reach Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

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How to Use AI Strategically 41:55

לפני 2 years41:55

41:55

Episode 141: How to use AI Strategically Welcome to episode 141 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use AI strategically with Doreen Vanderhart of Knap Creative. In our one-hundred-and-forty-first episode you’ll learn: The controversy surrounding AI Ways to use AI, specifically ChatGPT, to spur your creativity Examples of prompts to help you to start utilizing AI today Why AI is ultimately not a threat to your business About our Guest: Doreen Vanderhart is the CEO and Creative Director of Knap Creative — the graphic design & social marketing agency for friendly, upscale, women-owned brands. Together with her team, she’s helped hundreds of women grow their businesses and use the internet to put dollars into their jeans. Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: Knap Creative @knap.creative on Instagram @knap.creative on Facebook The Text.FX Project Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

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What is UGC? 44:34

לפני 2 years44:34

44:34

Episode 140: What is UGC? Welcome to episode 140 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discover what UGC or User Generated Content is with Jasmine Sawaged of JazMedia. In our one-hundred-and-fortieth episode you’ll learn: What UGC or User Generated Content is and how it is different from Influencer Content How it can benefit both creators and brands Reasons why creating UGC content can feel like less pressure as the creator How copyright and licensing are affected by UGC How the pricing differ between UCG and Influencer Content Why you don’t need a huge following to be a successful UGC creator What brands are looking for when it comes to UGC How to get started as a UGC creator and how to get deals - including websites to post your UGC portfolio About our Guest: Jaz Sawaged is a Short Form Content Coach where she teaches others how to create lucrative and magnetic short-form video content with a focus on original content and building a connected community. She has been creating content herself where she has gained over 75,000 followers on TikTok. Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: @jazmediaco on TikTok @jazmediallc on TikTok @jazmediallc on Instagram JazMediaLLC Magnetic Creators Collective Freebie for Magnetic Personal Branding Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

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How to Create a Magazine 52:56

לפני 2 years52:56

52:56

Episode 139: How to Create a Magazine Welcome to episode one-thirty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Alessandra Pollina, founder of Quotable Media Co. , about content creation for magazines. In our one-hundred-and-thirty-ninth episode you’ll learn: What may inspire you to create a magazine The steps you can take to create a magazine from that initial idea to printed and shipped What tasks and staff/contractors our guest uses for production The design programs she uses to layout the magazine and why you don’t need fancy software to get started How to brainstorm what types of topics and niche your magazine can focus on The costs involved in creating a magazine How she balances the magazine and her own PR clients Some tips to get started now! About our Guest: Alessandra Pollina is the founder of Quotable Media Co., a PR and media agency that works to elevate women-led brands and produces Quotable: A Female Entrepreneur Podcast and Quotable Magazine. She also hosts PR workshops and educational programs for small business owners and runs the Female Founders of Boston networking group. Alessandra sits on the board of the Massachusetts chapter of the National Organization for Women (Mass NOW) and was awarded the 40 Under 40 by Boston Business Journal in 2022. She's based in Boston, where she lives with her husband and 8-year-old son. Find her at quotablemediaco.com. Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: Quotable Media Co. @quotablemediaco on Instagram Quotable Media Co. on Facebook @quotablemediaco on Twitter Alessandra Pollina on LinkedIn @IAmAlessandraPollina on Threads Female Millennial Entrepreneurs Boston Networking Group Quotable: A Female Millennial Entrepreneur Podcast Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

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How to Craft a Successful Sales Email Sequence 50:21

לפני 2 years50:21

50:21

Episode 138: How to Craft a Successful Sales Email Sequence Welcome to episode 138 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to craft a successful email sales sequence with Sarah Noel Block of Tiny Marketing. In our one-hundred-and-thirty-eighth episode you’ll learn: About how she works with clients using her Mad Lib Workshops with Internal Company Stakeholders The importance of your sales email sequence and how it ties into your email welcome sequence and nurture email sequence Some of Sarah’s real copy from her real clients on how to overcome objections How often you should be sending sales emails including cadence and how seasonality comes into play Tips to not sound salesly How to leverage a countdown timer and best practices on limited-time offers The tech she uses to properly set up her sales sequences About our Guest: Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs. Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: Tiny Marketing by Sarah Noel Block Sarah Noel Block on Facebook @sarahnoelblock on Twitter @sarahnoelblock on Instagram @sarahnoelblock on YouTube Tiny Marketing on LinkedIn Avoid Content Burnout With Core Content On-Demand Webinar Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

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Creative Content Examples That We Love Part II 26:29

לפני 2 years26:29

26:29

Episode 137: Creative Content Examples That We Love Part II Welcome to episode 137 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about creative content that inspires us. In our one-hundred-and-thirty-seventh episode you’ll learn: Content Creators that are inspiring us these days The reason we believe these are examples of great content What we’re learning from these examples How we’re using that inspiration Influencers and content to follow if you’re a fitness fanatic or Disney fan Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: @MalloryMusante on Instagram Episode 104 with Mallory Musante: Can Content Creation Help You Make 6 Figures? @TrainWithShay on TikTok @MagicallyMainTreats (formerly @MagicallyMainStreet17) @HeyShanIrving on Instagram (formerly Disney’n’Denim) @BriannasFairytale on Instagram (formerly Disney with Bree) @thetravelingred on Instagram @jennsdreamland on Instagram (formerly Real Housewife of Disneyland) @ThePrincessTacoBelle on Instagram @WeAreAmma on Instagram Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

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Social Media Boundaries and the Anxiety Around Social Media 26:26

לפני 2 years26:26

26:26

Episode 136: Social Media Boundaries and the Anxiety Around Social Media Welcome to episode 136 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about social media boundaries and the anxiety around social media with Lauren Litt of Lil Shameless Plug. In our one-hundred-and-thirty-sixth episode you’ll learn: How to handle your anxiety when it comes to the stress of social media How to deal with negativity on social media Why you should have a plan in place when someone leaves a negative comment How to take a break from social media when you need it About our Guest: Lauren Litt is the owner and lead Social Media Manager at Lil Shameless Plug, a social media management company dedicated to the curation and creation of quality content. If you don’t like social media but know you need it for your business Lauren can help you create a masterful social media plan. Since opening, Lil Shameless Plug has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars, coaches and even an Oscar Qualifying Film Festival! Lauren now lives in Portland, OR with her hubby and 2 fur babies. Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: @Lauren.Litt on Instagram @LilShamelessPlug on Facebook Lauren Litt on LinkedIn Lil Shameless Plug on YouTube Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

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Social Media Mistakes Entrepreneurs Make 27:25

לפני 2 years27:25

27:25

Episode 135: Social Media Mistakes Entrepreneurs Make Welcome to episode 135 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about social media mistakes entrepreneurs make with Lauren Litt of Lil Shameless Plug. In our one-hundred-and-thirty-fifth episode you’ll learn: The mistakes entrepreneurs are making in social media How our mindset plays a role in these mistakes Why these mistakes are costing us Why you need to start your social media content plan today How to avoid making these mistakes in your social media marketing strategy About our Guest: Lauren Litt is the owner and lead Social Media Manager at Lil Shameless Plug, a social media management company dedicated to the curation and creation of quality content. If you don’t like social media but know you need it for your business Lauren can help you create a masterful social media plan. Since opening, Lil Shameless Plug has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars, coaches, and even an Oscar Qualifying Film Festival! Lauren now lives in Portland, OR with her hubby and 2 fur babies. Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: @Lauren.Litt on Instagram @LilShamelessPlug on Facebook Lauren Litt on LinkedIn Lil Shameless Plug on YouTube Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

Cocktails & Content Creation

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All About Threads 20:59

לפני 2 years20:59

20:59

Episode 134: All About Threads Welcome to episode 134 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk all about the newest social media app on the block, Threads! In our one-hundred-and-thirty-fourth episode you’ll learn: What Threads is and how it operates How Kate and Jessie are currently using the platform How we’re planning to use it in our content marketing plan Where we see it figuring into the future of content creation Thanks for Listening! Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram . Links & Resources: @fashionablykateandco on Threads @jessiewymanphotos on Threads Until next time, cheers to your next cocktail and happy content creating! Kate & Jessie Hosts of “The Cocktails and Content Creation Podcast”…

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.