#029 Building for Tech B2B with Lukas Hermann

Code and Conquer - The Indie Hacker Podcast

In this episode, we're talking to Lukas Hermann, founder of StageTimer - a specialized timer for live events that grew into a successful B2B product. He later expanded with Rundown Studio, bringing comprehensive event planning tools to production teams.

We dive deep into product development strategy, exploring how Lukas grew StageTimer to 10k+ MRR by carefully choosing which features to build and which to reject. He shares his experience with one-time payment models and finding the right pricing strategy for event professionals.

We also get real about the challenges of running a tech company in Germany, from complex business structures to tax implications, and discuss why Lukas turned down a 500k acquisition offer to pursue his bigger vision.

Other topics include building a marketing strategy without aggressive advertising, scaling a B2B product, and Lukas's three-mountain approach to building progressively larger companies.

I thoroughly enjoyed this conversation about building profitable B2B products outside the usual indie hacker space, and I think you will too. Let's jump right in!

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Lukas Twitter: https://x.com/_lhermann

Stagetimer: https://stagetimer.io/

Rundown Studio: https://rundownstudio.app/

My own website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

You can find this podcast on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠

Find our product here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.repodcasted.com/